Description

Certification Name: Certified Market Research Analyst

Global Occupational Skill Standard – GOSS ID: GOSS/BS/CMRA/V1

Duration: One Month.

Eligibility: Graduation or Equivalent is required.

Objective: The Certified Market Research Analyst (CMRA) course is designed to equip professionals with the skills and methodologies needed to conduct comprehensive market research that informs strategic business decisions. The course covers research design, data collection methods (qualitative and quantitative), sampling techniques, survey development, data analysis using statistical tools, competitive analysis, and report writing.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Introduction to Market Research: Definition and Scope of Market Research, Role and Responsibilities of a Market Research Analyst, Types of Market Research (Primary vs. Secondary), Understanding Research Objectives, Ethical Considerations in Market Research, Overview of Market Research Process.

Module 2: Research Design and Methodology: Qualitative vs. Quantitative Research Methods, Sampling Techniques and Sample Size Determination, Survey Design and Questionnaire Development, Experimental and Observational Studies, Data Collection Methods (Online, Offline, Mobile), Ensuring Reliability and Validity.

Module 3: Data Collection and Management: Data Collection Tools and Technologies, Managing Data Quality and Integrity, Handling Missing and Incomplete Data, Data Coding and Entry Procedures, Data Privacy and Compliance (GDPR, CCPA), Fieldwork Management and Vendor Coordination.

Module 4: Data Analysis Techniques: Descriptive Statistics and Data Summarization, Inferential Statistics and Hypothesis Testing, Cross-Tabulation and Segmentation Analysis, Multivariate Analysis (Factor, Cluster, Conjoint), Using Statistical Software (SPSS, R, Excel), Interpreting and Validating Results.

Module 5: Reporting and Presentation of Findings: Effective Data Visualization Techniques, Creating Comprehensive Research Reports, Storytelling with Data, Presenting Findings to Stakeholders, Recommendations and Actionable Insights, Using Dashboards and Interactive Reports.

Module 6: Advanced Topics and Applications: Consumer Behavior and Market Trends Analysis, Competitive Intelligence and Benchmarking, Brand and Product Research, Digital and Social Media Analytics, Forecasting and Market Opportunity Analysis, Case Studies and Industry Best Practices.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.