Description

Certification Name: Certified A/B Testing Specialist

Global Occupational Skill Standard – GOSS ID: GOSS/BS/CABTS/V1

Duration: One Month.

Eligibility: Graduation or Equivalent is required.

Objective: The Certified A/B Testing Specialist (CATS) course is designed to equip professionals with the knowledge and skills to design, implement, and analyze A/B tests that optimize marketing campaigns, website performance, and product features. The course covers the fundamentals of experimental design, hypothesis formulation, sample size determination, statistical significance, data collection methods, and result interpretation.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Fundamentals of A/B Testing: Introduction to A/B Testing and Experimentation, Benefits and Use Cases, Key Terminology and Concepts, Types of A/B Tests (Split, Multivariate), Hypothesis Development, Ethical Considerations in Testing.

Module 2: Experiment Design and Planning: Defining Goals and Metrics, Sample Size Calculation and Statistical Power, Randomization Techniques, Test Duration and Timing, Control vs. Variant Setup, Avoiding Common Experimental Biases.

Module 3: Data Collection and Quality Assurance: Setting Up Tracking and Measurement Tools, Data Validation and Cleaning, Handling Missing and Outlier Data, Ensuring Data Privacy and Compliance, Real-Time Monitoring of Experiments, Troubleshooting Data Issues.

Module 4: Statistical Analysis and Interpretation: Understanding Statistical Significance and Confidence Intervals, P-Values and Hypothesis Testing, Bayesian vs. Frequentist Approaches, Calculating Lift and Effect Size, Analyzing Segmented Results, Avoiding False Positives and Negatives.

Module 5: Tools and Technologies for A/B Testing: Overview of Popular A/B Testing Platforms (Optimizely, Google Optimize, VWO), Integrating A/B Testing with Analytics Tools, Automation and Reporting Features, Custom Experiment Development, Using APIs and Advanced Configurations, Selecting the Right Tool for Your Needs.

Module 6: Reporting and Applying Results: Effective Communication of Test Results, Creating Actionable Recommendations, Implementing Winning Variants, Learning from Failed Tests, Continuous Testing Culture and Experimentation Roadmap, Case Studies and Industry Best Practices.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.