Description

Certification Name: Certified Marketing Manager

Global Occupational Skill Standard – GOSS ID: GOSS/M/CMM/V1

Duration: One Month.

Eligibility: Graduation or Equivalent is required.

Objective:The Certified Marketing Manager course is designed to provide professionals with the strategic, analytical, and operational skills needed to lead and manage marketing functions across diverse industries. The course covers key areas such as marketing strategy formulation, consumer behavior, market research, brand management, digital marketing, product positioning, pricing strategies, integrated marketing communications, and sales coordination.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Principles of Marketing Management: Introduction to marketing concepts and philosophies, Marketing mix (4Ps) and extended 7Ps framework, Understanding customer needs and market orientation, Role of a marketing manager in business strategy, Evolution of marketing in the digital age, Ethics and sustainability in marketing.

Module 2: Market Research and Consumer Behavior: Types and methods of marketing research, Designing surveys and data collection tools, Analyzing consumer behavior and decision-making process, Market segmentation, targeting, and positioning (STP), Competitive analysis and environmental scanning, Using research insights for strategic planning.

Module 3: Product and Brand Management: New product development process and product lifecycle, Brand positioning and brand equity, Packaging, labeling, and product differentiation, Managing product portfolios and line extensions, Branding strategies for competitive advantage, Measuring and improving brand performance.

Module 4: Pricing, Distribution, and Channel Strategy: Factors influencing pricing decisions and pricing models, Cost-based, value-based, and competition-based pricing, Designing efficient distribution channels, Channel conflict and management strategies, Retailing, wholesaling, and logistics management, Role of e-commerce and omnichannel marketing.

Module 5: Integrated Marketing Communication (IMC): Developing an IMC strategy and promotional mix, Advertising, public relations, and direct marketing, Sales promotion and trade marketing techniques, Event marketing, sponsorship, and experiential marketing, Digital and social media integration in IMC, Evaluating campaign effectiveness and ROI.

Module 6: Marketing Planning and Performance Evaluation: Developing a strategic marketing plan, Setting marketing goals, budgets, and KPIs, Marketing dashboards and performance metrics, Marketing audits and SWOT analysis, Adapting plans based on market feedback, Leadership and decision-making in marketing management.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.