Description

Course Name: Professional Diploma in Advanced Digital Marketing

Global Occupational Skill Standard – GOSS ID: GOSS/PD-DME-ADM-072

Eligibility: 10th or equivalent

Language Type: English

Course Type: Self-Paced Online Learning

Objective: The Professional Diploma in Advanced Digital Marketing is to develop skilled professionals with advanced knowledge of digital marketing strategies, search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, web analytics, and marketing automation. The course aims to enable learners to plan, execute, optimize, and measure high-impact digital marketing campaigns using industry-standard tools and techniques. It prepares students to drive brand growth, generate leads, and maximize online business performance in competitive digital environments.

Duration: 6 Months / 370 Hours

Steps to become a GSDCI Certified Professional:

Step 1: Select your Course you want to pursue.

Step 2: Click on get Enroll Now tab, new pop up window will open.

Step 3: Click on pay Course fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay course fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the Digital(PDF) copy of your Diploma & Marksheet will be sent to your registered email ID within 7 days.

Course Modules:

Module 1: Advanced Digital Marketing Foundations: Advanced Digital Marketing Concepts, Digital Marketing Strategy Development, Consumer Behavior Analysis, Digital Brand Positioning, Marketing Funnel Optimization, Competitive Market Analysis, Omnichannel Marketing Strategies, Digital Marketing Planning, Emerging Digital Marketing Trends, Career Opportunities in Advanced Digital Marketing.

Module 2: Advanced SEO and Search Marketing: Advanced Keyword Research Techniques, Technical SEO Optimization, Advanced On-Page SEO, Advanced Off-Page SEO, Local and International SEO, Search Engine Algorithms and Updates, Search Console and SEO Analytics, Advanced Google Ads Strategies, Pay-Per-Click Campaign Optimization, Search Marketing Performance Analysis.

Module 3: Social Media, Content and Influencer Marketing: Advanced Social Media Marketing Strategies, Social Media Advertising Campaigns, Content Strategy and Planning, Video and Short-Form Content Marketing, Influencer Marketing Campaigns, Brand Storytelling Techniques, Community Building and Engagement, Viral Marketing Strategies, Social Media Analytics and Reporting, Online Reputation Management.

Module 4: Marketing Automation and Performance Marketing: Marketing Automation Concepts, Customer Relationship Management (CRM), Email Marketing Automation, Lead Generation and Nurturing, Conversion Rate Optimization (CRO), Affiliate Marketing Strategies, Performance Marketing Techniques, Retargeting and Remarketing Campaigns, Sales Funnel Automation, Customer Lifecycle Marketing.

Module 5: Analytics, E-Commerce and AI in Marketing: Advanced Web Analytics, Google Analytics and Tag Manager, E-Commerce Marketing Strategies, Marketplace Marketing Techniques, Data-Driven Marketing Decisions, Artificial Intelligence in Digital Marketing, Chatbots and Conversational Marketing, Predictive Marketing Analytics, Marketing Dashboard and Reporting, Digital Marketing ROI Optimization.

Module 6: Professional Digital Marketing and Capstone Project: Digital Marketing Campaign Planning, Budgeting and Media Buying, Digital Marketing Compliance and Ethics, Client and Agency Management, Marketing Project Management, Industry Case Studies, Portfolio Development, Latest Digital Marketing Technologies, Entrepreneurship in Digital Marketing, Final Advanced Digital Marketing Project.

GSDCI Online Assessment Detail:

• Duration- 120 minutes.
• Number of Questions- 60.
• Number of Questions from each module: 10.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 600, Passing Marks Above 40%.
• There is no negative marking in any module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

Benefits of the Professional Diploma

1. Globally Recognized Professional Diploma – Earn a professionally designed diploma that enhances your profile and demonstrates industry-relevant knowledge. Widely valued by employers, organizations, and institutions across multiple sectors.

2. Quality Learning with ISO-Certified Standards – Our training programs are developed under ISO-certified quality management practices, ensuring a structured, consistent, and high-quality learning experience.

3. Enhanced Career Opportunities – Strengthen your resume, improve your professional skills, and increase your potential for employment, career advancement, and new job opportunities.

4. Issued by a Non-Profit Skill Development Organization – The diploma is awarded by a mission-driven organization dedicated to promoting skill development, vocational education, and lifelong learning.

5. Comprehensive Learning Resources – Access quality study materials, e-books, practice assessments, mock tests, and learner support to help you successfully complete the program.

6. Secure Online Verification – Every diploma and marksheet is issued with a unique Enrolment ID and QR Code, enabling employers, institutions, and other stakeholders to instantly verify the authenticity of your credential online.

7. Lifetime Validity – The Professional Diploma is issued with lifetime validity and does not require periodic renewal, allowing you to showcase your achievement throughout your career.

8. Flexible Self-Paced Learning – Learn anytime and anywhere at your own pace, making it easy to balance your studies with work, business, or personal commitments.

9. Industry-Relevant Curriculum – The curriculum is designed to focus on practical knowledge, current industry trends, and real-world applications to improve workplace readiness.

10. Skill-Based Professional Qualification – Demonstrates your commitment to continuous professional development and validates your practical knowledge and skills in the subject area.