Description

Course Name: Professional Diploma in Social Media Marketing

Global Occupational Skill Standard – GOSS ID: GOSS/PD-DME-SMM-073

Eligibility: 10th or equivalent

Language Type: English

Course Type: Self-Paced Online Learning

Objective: The Professional Diploma in Social Media Marketing is to develop skilled professionals with practical knowledge of social media platforms, content creation, audience engagement, paid advertising, campaign management, and performance analytics. The course aims to enable learners to plan, create, execute, and optimize social media marketing strategies using modern tools and techniques. It prepares students to build brand awareness, engage target audiences, and achieve marketing objectives through effective social media campaigns.

Duration: 6 Months / 370 Hours

Steps to become a GSDCI Certified Professional:

Step 1: Select your Course you want to pursue.

Step 2: Click on get Enroll Now tab, new pop up window will open.

Step 3: Click on pay Course fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay course fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the Digital(PDF) copy of your Diploma & Marksheet will be sent to your registered email ID within 7 days.

Course Modules:

Module 1: Fundamentals of Social Media Marketing: Introduction to Social Media Marketing, Evolution of Social Media Platforms, Importance of Social Media in Business, Social Media Marketing Strategy, Target Audience Identification, Customer Journey on Social Media, Social Media Terminology and Concepts, Social Media Tools and Platforms, Brand Positioning on Social Media, Career Opportunities in Social Media Marketing.

Module 2: Content Creation and Social Media Management: Content Marketing Fundamentals, Content Planning and Content Calendar, Copywriting for Social Media, Graphic and Visual Content Creation, Short-Form Video Content Strategies, Storytelling for Social Media, Social Media Scheduling Tools, Community Management Techniques, Brand Voice and Communication, Content Performance Optimization.

Module 3: Platform-Specific Marketing Strategies: Facebook Marketing Strategies, Instagram Marketing Techniques, LinkedIn Marketing for Professionals, X (Twitter) Marketing, YouTube Marketing, Pinterest Marketing, Snapchat Marketing Basics, Emerging Social Media Platforms, Cross-Platform Marketing Strategies, Platform Analytics and Insights.

Module 4: Social Media Advertising and Campaign Management: Introduction to Paid Social Media Advertising, Campaign Planning and Objectives, Audience Targeting Techniques, Ad Creative Design, Budget Planning and Bidding Strategies, Facebook and Instagram Ads Management, LinkedIn and YouTube Advertising, Retargeting and Remarketing Campaigns, Conversion Tracking, Campaign Performance Optimization.

Module 5: Analytics, Influencer Marketing and Brand Growth: Social Media Analytics Fundamentals, Key Performance Indicators (KPIs), Influencer Marketing Strategies, Brand Collaboration Techniques, Online Reputation Management, Social Listening Tools, Customer Engagement Strategies, Viral Marketing Campaigns, Social Media Automation Tools, ROI Measurement and Reporting.

Module 6: Professional Social Media Marketing and Project Work: Social Media Marketing Project Planning, Advanced Campaign Strategies, Crisis Management on Social Media, Legal and Ethical Guidelines, Client Communication and Reporting, Portfolio Development, Industry Case Studies, Emerging Social Media Trends, Entrepreneurship in Social Media Marketing, Final Social Media Marketing Project.

GSDCI Online Assessment Detail:

Duration- 120 minutes.
Number of Questions- 60.
Number of Questions from each module: 10.
Language: English.
Exam Type: Multiple Choice Questions.
Maximum Marks- 600, Passing Marks Above 40%.
There is no negative marking in any module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

Benefits of the Professional Diploma

1. Globally Recognized Professional Diploma – Earn a professionally designed diploma that enhances your profile and demonstrates industry-relevant knowledge. Widely valued by employers, organizations, and institutions across multiple sectors.

2. Quality Learning with ISO-Certified Standards – Our training programs are developed under ISO-certified quality management practices, ensuring a structured, consistent, and high-quality learning experience.

3. Enhanced Career Opportunities – Strengthen your resume, improve your professional skills, and increase your potential for employment, career advancement, and new job opportunities.

4. Issued by a Non-Profit Skill Development Organization – The diploma is awarded by a mission-driven organization dedicated to promoting skill development, vocational education, and lifelong learning.

5. Comprehensive Learning Resources – Access quality study materials, e-books, practice assessments, mock tests, and learner support to help you successfully complete the program.

6. Secure Online Verification – Every diploma and marksheet is issued with a unique Enrolment ID and QR Code, enabling employers, institutions, and other stakeholders to instantly verify the authenticity of your credential online.

7. Lifetime Validity – The Professional Diploma is issued with lifetime validity and does not require periodic renewal, allowing you to showcase your achievement throughout your career.

8. Flexible Self-Paced Learning – Learn anytime and anywhere at your own pace, making it easy to balance your studies with work, business, or personal commitments.

9. Industry-Relevant Curriculum – The curriculum is designed to focus on practical knowledge, current industry trends, and real-world applications to improve workplace readiness.

10. Skill-Based Professional Qualification – Demonstrates your commitment to continuous professional development and validates your practical knowledge and skills in the subject area.

Job Opportunities after Professional Diploma in Social Media Marketing

Graduates gain skills in social media strategy, content creation, platform management, paid advertising, audience engagement, analytics, and brand promotion, preparing them for careers in digital marketing and social media management.

Key Career Options: Social Media Executive, Social Media Manager, Content Creator, Social Media Marketing Specialist, Community Manager, Digital Marketing Executive, Social Media Analyst, Brand Promotion Executive, Freelance Social Media Consultant.

Salary Range (India):
Entry-level: ₹2.5–5 LPA
Mid-level: ₹5–10 LPA
Senior-level: ₹10–18+ LPA

Industries Hiring Graduates: Digital Marketing Agencies, Advertising Firms, IT Companies, E-commerce Platforms, Media & Entertainment Companies, Startups, Retail Businesses, Educational Institutions, Healthcare Organizations, and Corporate Marketing Departments.

Skills Developed: Social media strategy, content planning, social media advertising, audience engagement, brand building, campaign management, analytics, influencer marketing basics, content creation, and digital communication skills.

Graduates can progress to roles like Social Media Manager, Digital Marketing Specialist, Brand Strategist, Content Marketing Manager, Community Lead, or start their own social media marketing agency or freelance consulting business with experience and advanced certifications.

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