Description

Course Name: Professional Diploma in Video Marketing

Global Occupational Skill Standard – GOSS ID: GOSS/PD-DME-VM-090

Eligibility: 10th or equivalent

Language Type: English

Course Type: Self-Paced Online Learning

Objective: The Professional Diploma in Video Marketing aims to develop professionals with the skills required to create, promote, and manage effective video marketing campaigns. The course focuses on video content strategy, storytelling, video production basics, platform optimization, audience targeting, video SEO, advertising, performance analysis, and digital promotion techniques. It enables learners to use video marketing effectively to increase brand awareness, engage customers, improve online visibility, and support business growth through impactful video strategies.

Duration: 6 Months / 370 Hours

Steps to become a GSDCI Certified Professional:

Step 1: Select your Course you want to pursue.

Step 2: Click on get Enroll Now tab, new pop up window will open.

Step 3: Click on pay Course fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay course fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the Digital(PDF) copy of your Diploma & Marksheet will be sent to your registered email ID within 7 days.

Course Modules:

Module 1: Fundamentals of Video Marketing: Introduction to Video Marketing, History and Evolution of Video Marketing, Importance of Video Content in Digital Marketing, Types of Marketing Videos, Video Marketing Strategies and Planning, Understanding Video Audience Behavior, Video Marketing Platforms Overview, Video Branding and Storytelling Concepts, Video Marketing Trends, Career Opportunities in Video Marketing.

Module 2: Video Content Creation and Production: Video Content Planning and Research, Script Writing and Storyboarding, Video Production Process, Camera Techniques and Equipment Selection, Lighting and Sound Recording Techniques, Video Composition and Visual Storytelling, Interview and Presentation Skills, Mobile Video Creation Techniques, Video Editing Fundamentals, Creating Engaging Marketing Videos.

Module 3: Video SEO and Content Optimization: Introduction to Video SEO, Keyword Research for Video Content, Video Title and Description Optimization, Thumbnail Design Strategies, Video Tagging and Metadata Optimization, Increasing Video Visibility and Reach, Audience Retention Techniques, YouTube and Platform-Specific Optimization, Video Analytics and Performance Tracking, Improving Video Search Rankings.

Module 4: Social Media Video Marketing: Social Media Video Strategies, Creating Content for Facebook and Instagram, Short-Form Video Marketing, Reels and Shorts Content Creation, LinkedIn and Professional Video Marketing, Live Video Marketing Techniques, Social Media Advertising with Videos, Influencer Video Marketing, Community Engagement Through Videos, Cross-Platform Video Promotion.

Module 5: Video Advertising and Business Promotion: Introduction to Video Advertising, Paid Video Marketing Campaigns, Google Video Ads and YouTube Advertising, Social Media Video Ads, Brand Promotion Through Videos, Product and Service Marketing Videos, Customer Testimonial Videos, Video Funnel Marketing Strategies, Measuring Video Advertising ROI, Video Marketing Automation Tools.

Module 6: Advanced Video Marketing Strategies and Capstone Project: Advanced Video Analytics and Insights, AI Tools for Video Marketing, Video Personalization Techniques, Video Content Monetization, Video Marketing Campaign Management, Brand Partnership Strategies, Successful Video Marketing Case Studies, Developing Complete Video Marketing Plans, Practical Video Marketing Project, Final Video Marketing Capstone Project.

GSDCI Online Assessment Detail:

• Duration- 120 minutes.
• Number of Questions- 60.
• Number of Questions from each module: 10.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 600, Passing Marks Above 40%.
• There is no negative marking in any module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

Benefits of the Professional Diploma

1. Globally Recognized Professional Diploma – Earn a professionally designed diploma that enhances your profile and demonstrates industry-relevant knowledge. Widely valued by employers, organizations, and institutions across multiple sectors.

2. Quality Learning with ISO-Certified Standards – Our training programs are developed under ISO-certified quality management practices, ensuring a structured, consistent, and high-quality learning experience.

3. Enhanced Career Opportunities – Strengthen your resume, improve your professional skills, and increase your potential for employment, career advancement, and new job opportunities.

4. Issued by a Non-Profit Skill Development Organization – The diploma is awarded by a mission-driven organization dedicated to promoting skill development, vocational education, and lifelong learning.

5. Comprehensive Learning Resources – Access quality study materials, e-books, practice assessments, mock tests, and learner support to help you successfully complete the program.

6. Secure Online Verification – Every diploma and marksheet is issued with a unique Enrolment ID and QR Code, enabling employers, institutions, and other stakeholders to instantly verify the authenticity of your credential online.

7. Lifetime Validity – The Professional Diploma is issued with lifetime validity and does not require periodic renewal, allowing you to showcase your achievement throughout your career.

8. Flexible Self-Paced Learning – Learn anytime and anywhere at your own pace, making it easy to balance your studies with work, business, or personal commitments.

9. Industry-Relevant Curriculum – The curriculum is designed to focus on practical knowledge, current industry trends, and real-world applications to improve workplace readiness.

10. Skill-Based Professional Qualification – Demonstrates your commitment to continuous professional development and validates your practical knowledge and skills in the subject area.