Description

Certification Name: Certified Digital Marketing Executive (Hospitality)

Global Occupational Skill Standard – GOSS ID: GOSS/HT/CDME/V1

Duration: One Month.

Eligibility: Graduation or Equivalent is required.

Objective: The Certified Digital Marketing Executive (Hospitality) course is designed to equip professionals with the comprehensive skills and knowledge to plan, execute, and manage digital marketing campaigns tailored specifically for the hospitality industry. The program covers SEO, content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, analytics, online reputation management, and emerging digital trends. 

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Introduction to Digital Marketing in Hospitality: Overview of digital marketing and its importance in the hospitality industry, Understanding the hospitality customer journey in the digital space, Role and responsibilities of a Digital Marketing Executive in hotels and resorts, Digital marketing funnel: awareness, consideration, conversion, retention, Key performance metrics for hospitality marketing campaigns, Digital marketing vs. traditional marketing in hotel promotions.

Module 2: Website Management and SEO for Hotels: Creating and managing effective hotel websites with strong UX/UI design, On-page and off-page SEO techniques specific to hospitality, Keyword research for hotel services, locations, and travel trends, Optimizing meta tags, content, and images for higher rankings, Local SEO for Google Business Profile, maps, and “near me” searches, Monitoring SEO performance using tools like Google Search Console and SEMrush.

Module 3: Social Media Marketing and Influencer Collaborations: Platform-specific strategies for Instagram, Facebook, LinkedIn, TikTok, and YouTube, Creating engaging content: reels, stories, posts, polls, and live sessions, Leveraging travel influencers, bloggers, and UGC for authentic promotions, Building brand voice and storytelling aligned with guest experience, Scheduling and monitoring campaigns using tools like Hootsuite or Buffer, Measuring social media engagement, reach, and conversions.

Module 4: Paid Advertising and Remarketing Campaigns: Running Google Ads, Facebook Ads, and Instagram Ads for hotel promotions, Targeting audiences based on behavior, demographics, interests, and geolocation, Retargeting website visitors to recover abandoned bookings, Budget planning and bidding strategies for CPC and ROI, Ad creative design best practices for hospitality offers and packages, Tracking campaign success using UTM links and conversion pixels.

Module 5: Email Marketing, CRM, and Guest Retention: Building segmented email lists from website, bookings, and POS data, Creating personalized campaigns for promotions, newsletters, and loyalty updates, Automating emails for booking confirmations, feedback requests, and upselling, CRM integration for behavior-based targeting and guest lifecycle management, Measuring open rates, click-through rates, and email conversions, Enhancing repeat bookings and loyalty through retention strategies.

Module 6: Analytics, Strategy, and Digital Trends in Hospitality: Using Google Analytics and other tools to track website and campaign performance, Setting KPIs and preparing monthly digital marketing reports for management, A/B testing for landing pages, ads, and email subject lines, Digital strategy alignment with revenue management and sales objectives, Exploring new trends: AI chatbots, voice search, virtual tours, and personalization, Building a long-term digital marketing roadmap for hospitality success.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.