Description

Certification Name: Certified Brand Manager

Global Occupational Skill Standard – GOSS ID: GOSS/M/CBM/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Brand Manager course is designed to equip professionals with the strategic, analytical, and creative skills required to build, manage, and grow strong brands in dynamic markets. The course covers the full spectrum of brand management—including brand identity development, positioning, brand equity measurement, customer perception analysis, and multi-channel brand communication.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Fundamentals of Brand Management: Definition and role of brand management, Importance of branding in business strategy, Elements of a strong brand (name, logo, identity), Brand equity and value creation, Brand manager roles and responsibilities, Overview of successful brand case studies.

Module 2: Brand Positioning and Identity Development: Developing brand positioning and unique value proposition (UVP), Identifying target audience and market segmentation, Crafting brand personality and tone of voice, Brand storytelling and narrative building, Visual identity design and brand style guides, Competitive analysis and differentiation.

Module 3: Brand Communication and Messaging: Integrated brand communication strategies, Consistency in messaging across platforms, Advertising and media planning for brand visibility, Content strategy and branded content development, Public relations and brand reputation management, Emotional branding and consumer connection.

Module 4: Digital Branding and Social Media Strategy: Building a digital-first brand presence, Brand engagement on social media platforms, Influencer marketing and online brand advocacy, Managing brand reputation in the digital space, SEO and branded search strategies, Analytics tools for digital brand tracking.

Module 5: Brand Growth, Extension, and Innovation: Brand extension and sub-brand strategy, Co-branding, partnerships, and licensing, Market expansion and global branding, Product innovation aligned with brand values, Rebranding and brand revitalization, Managing brand consistency across touchpoints.

Module 6: Brand Performance and Evaluation: Brand audit and performance measurement, KPIs for brand health (awareness, loyalty, equity), Brand tracking studies and consumer feedback, ROI of brand campaigns and investments, Crisis management and brand resilience, Strategic brand planning and future growth mapping.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.