Description

Certification Name: Certified Digital Marketing Manager

Global Occupational Skill Standard – GOSS ID: GOSS/M/CDMM/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Digital Marketing Manager course is designed to equip professionals with advanced knowledge and hands-on skills required to plan, execute, and manage comprehensive digital marketing strategies. The course covers all key areas of digital marketing including SEO, SEM, content marketing, social media, email marketing, web analytics, mobile marketing, affiliate marketing, and marketing automation.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Introduction to Digital Marketing: Overview and evolution of digital marketing, Digital marketing vs. traditional marketing, Core components of digital marketing strategy, Understanding digital consumer behavior, Digital marketing funnel and conversion paths, Key roles and responsibilities of a digital marketing manager.

Module 2: Search Engine Marketing (SEO & SEM): Keyword research and on-page SEO fundamentals, Technical SEO and site optimization, Link building and off-page SEO techniques, Google Ads and paid search strategies, Campaign setup, bidding, and budgeting in SEM, Performance tracking and optimization for search campaigns.

Module 3: Social Media and Content Marketing: Developing platform-specific social media strategies, Community engagement and influencer marketing, Paid social media advertising techniques, Creating effective content calendars and content types, Blogging, storytelling, and brand voice consistency, Measuring content and social media performance.

Module 4: Email Marketing and Automation: Building email lists and segmentation strategies, Crafting engaging email content and CTAs, A/B testing and email campaign optimization, Email automation workflows and triggers, Compliance with GDPR and anti-spam laws, Tools for email marketing and CRM integration.

Module 5: Web Analytics and Conversion Optimization: Introduction to Google Analytics and setup, Interpreting traffic, behavior, and audience reports, Conversion rate optimization (CRO) techniques, Funnel analysis and goal tracking, Heatmaps, A/B testing, and UX improvement tools, Creating actionable insights from analytics data.

Module 6: Strategy, Budgeting, and Integrated Campaigns: Developing and managing digital marketing plans, Budget planning and ROI measurement, Multi-channel integration and customer journey mapping, Crisis management and brand reputation online, Tools for digital marketing project management, Reporting to stakeholders and strategic optimization.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Marking System:
S.No.	No. of Questions	Marks Each Question	Total Marks
1	10	5	50
2	5	4	20
3	5	3	15
4	5	2	10
5	5	1	5
	30		100
How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	50-60	P (Pass)
6	0-49	F (Fail)

 

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.