Description

Certification Name: Certified Digital Marketing Specialist

Global Occupational Skill Standard – GOSS ID: GOSS/BS/CDMS/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The objective of the Certified Digital Marketing Specialist course is to equip professionals with comprehensive knowledge and practical skills to plan, execute, and manage effective digital marketing strategies. The course focuses on key areas such as search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, analytics, and online branding.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Introduction to Digital Marketing: Overview of digital marketing, Role and responsibilities of a digital marketing specialist, Key terminology and concepts in digital media, Importance of digital marketing in business strategy, Digital marketing channels and ecosystems, Trends and innovations in the digital landscape,

Module 2: Search Engine Optimization (SEO) and Search Marketing: Fundamentals of SEO, Keyword research and strategy, On-page and off-page optimization techniques, Link building and content optimization, Google Ads and search engine marketing (SEM), Measuring SEO and SEM performance using analytics,

Module 3: Social Media Marketing and Content Strategy: Social media platforms and tools, Developing a social media marketing plan, Content creation and storytelling, Influencer marketing and community management, Paid advertising on social media (Facebook, Instagram, LinkedIn, etc.), Monitoring engagement and campaign performance,

Module 4: Email, Affiliate, and Mobile Marketing: Email marketing strategy and automation, Building and segmenting subscriber lists, Crafting effective email campaigns, Affiliate marketing programs and partnerships, Mobile marketing and app-based promotions, Conversion tracking and performance measurement,

Module 5: Web Analytics and Conversion Optimization: Understanding web analytics tools (Google Analytics, etc.), Tracking website traffic and user behavior, Conversion rate optimization (CRO) techniques, A/B testing and landing page design, Data-driven decision-making, Reporting digital marketing performance metrics,

Module 6: Digital Strategy, Branding, and Compliance: Developing a comprehensive digital marketing strategy, Integrating digital marketing with overall business goals, Online reputation and brand management, Marketing automation tools and CRM integration, Data privacy and ethical marketing practices, Case studies and best practices in digital marketing management.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.