Description

Certification Name: Certified Digital Marketing Specialist – Tourism & Hospitality

Global Occupational Skill Standard – GOSS ID: GOSS/HT/CDMS/V1

Eligibility: 10+2 (higher Secondary) or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: This course is designed to equip professionals with the knowledge and skills to plan, execute, and optimize digital marketing strategies specifically for the tourism and hospitality industry. Participants will learn about SEO, social media marketing, content marketing, email campaigns, online advertising, analytics, and reputation management tailored to hotels, resorts, travel agencies, and tourism destinations.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Introduction to Digital Marketing in Tourism & Hospitality: Overview of digital marketing in tourism and hospitality, Importance of online presence for destinations and hotels, Key digital marketing channels, Understanding customer journey in travel and hospitality, Trends and innovations in digital marketing, Challenges and opportunities in tourism digital promotion

Module 2: Website, SEO & Content Marketing: Website design and user experience for hospitality, Search engine optimization (SEO) fundamentals, Keyword research and content strategy, Blogging and storytelling for tourism brands, Multimedia content creation (images, video, virtual tours), Measuring content performance and engagement

Module 3: Social Media Marketing & Influencer Engagement: Social media platforms and strategies for tourism, Community building and audience engagement, Social media advertising and paid campaigns, Influencer marketing and collaborations, Monitoring and analyzing social media metrics, Crisis management and reputation building online

Module 4: Email Marketing, CRM & Personalization: Email marketing campaigns and automation, Customer relationship management (CRM) tools, Segmentation and targeted communication, Personalization and tailored offers, Analytics and campaign performance measurement, Strategies to improve guest retention and loyalty

Module 5: Paid Advertising & Performance Marketing: Pay-per-click (PPC) and search engine marketing (SEM), Display advertising and retargeting strategies, Social media paid campaigns, Budget allocation and bid management, Conversion tracking and ROI measurement, A/B testing and optimization techniques

Module 6: Analytics, Strategy & Emerging Technologies: Digital marketing metrics and KPIs, Web analytics and performance dashboards, Data-driven decision making in tourism marketing, Strategy formulation and campaign planning, Emerging technologies: AI, AR/VR, chatbots in hospitality, Continuous improvement and innovation in digital marketing

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.