Description

Certification Name: Certified Hotel Sales & Marketing Manager

Global Occupational Skill Standard – GOSS ID: GOSS/HT/CHSMM/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: This course is designed to equip hospitality professionals with the knowledge and skills to plan, implement, and manage effective sales and marketing strategies in hotels, resorts, and other hospitality establishments. Participants will learn about market research, brand positioning, revenue-driven sales strategies, digital marketing, social media campaigns, customer relationship management, and promotional planning.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Introduction to Hotel Sales & Marketing: Overview of hotel sales and marketing, Roles and responsibilities of a sales and marketing manager, Types of hotel markets and customer segments, Trends and innovations in hospitality marketing, Understanding guest behavior and market needs, Challenges and opportunities in hotel sales

Module 2: Market Research & Competitor Analysis: Conducting market research for hotels, Analyzing customer demographics and preferences, Competitive benchmarking and SWOT analysis, Identifying market trends and opportunities, Data collection and analytics tools, Interpreting research for strategic decision-making

Module 3: Branding & Positioning Strategies: Developing a strong hotel brand identity, Brand positioning and value proposition, Visual and verbal brand elements, Storytelling and brand communication, Aligning brand with guest experience, Maintaining consistency across all marketing channels

Module 4: Digital Marketing & Online Presence: Online marketing strategies for hotels, Social media and content marketing, Search engine optimization (SEO) and paid campaigns, Online reputation management and guest reviews, Collaboration with travel portals and OTAs, Measuring digital marketing performance and ROI

Module 5: Sales Techniques & Revenue Generation: Sales strategies and techniques, Lead generation and conversion, Negotiation and closing deals, Corporate and group sales management, Event and banquet sales promotion, Monitoring sales performance and KPIs

Module 6: Strategic Planning, Leadership & Innovation: Strategic marketing planning and budgeting, Leadership and team management, Collaboration with other departments for integrated strategies, Crisis management and problem-solving, Innovation in service offerings and promotions, Continuous improvement and market adaptation

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Marking System:
S.No.	No. of Questions	Marks Each Question	Total Marks
1	10	5	50
2	5	4	20
3	5	3	15
4	5	2	10
5	5	1	5
	30		100
How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	50-60	P (Pass)
6	0-49	F (Fail)

 

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.