Description

Certification Name: Certified Luxury Brand Manager

Global Occupational Skill Standard – GOSS ID: GOSS/AT/CLBM/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The objective of the Certified Luxury Brand Manager course is to develop professionals with the strategic, creative, and managerial skills required to build, position, and manage luxury brands across fashion, lifestyle, and related sectors. The course covers luxury brand heritage, consumer behavior, brand storytelling, market segmentation, retail experience design, digital marketing, pricing strategies, and global distribution.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Introduction to Luxury Brand Management: Overview of the Luxury Industry and Key Players, Defining Luxury and Its Core Values, The Role of a Luxury Brand Manager, Consumer Behavior and Demographics in the Luxury Market, Key Elements of Luxury Branding (Exclusivity, Quality, Heritage), Trends and Challenges in Luxury Brand Management.

Module 2: Luxury Brand Positioning and Strategy: Developing a Unique Brand Identity and Positioning, Crafting a Luxury Brand Story and Narrative, The Role of Pricing Strategy in Luxury Brands, Creating a Perceived Value Proposition in the Luxury Market, Differentiating Luxury Brands in Competitive Markets, Understanding the Impact of Brand Legacy and Heritage.

Module 3: Product Development and Innovation in Luxury: Designing High-End Products that Align with Brand Identity, Collaborating with Designers and Artisans in Luxury Product Development, Innovations in Materials and Techniques for Luxury Goods, Managing Product Lifecycles for Luxury Brands, Customization and Personalization in Luxury Products, Sustainability and Ethical Practices in Luxury Product Development.

Module 4: Marketing and Communication for Luxury Brands: Building Effective Marketing Strategies for Luxury Brands, Digital Marketing and Social Media in Luxury Branding, The Role of Influencers, Ambassadors, and Celebrities in Luxury Marketing, Creating Luxury Advertising Campaigns Across Traditional and Digital Platforms, Storytelling and Emotional Appeal in Luxury Marketing, Managing Customer Relationships and Retention for Luxury Brands.

Module 5: Retail and Distribution Strategies for Luxury Brands: Selecting and Managing Luxury Retail Channels (Flagship Stores, Boutiques, E-commerce), Designing Luxury Store Experiences and Visual Merchandising, Managing Exclusive Distribution Networks, Direct-to-Consumer vs. Wholesale Models for Luxury Brands, Global Expansion Strategies for Luxury Brands, The Role of High-End Department Stores and Luxury Online Platforms.

Module 6: Brand Protection, Reputation Management, and Future Trends: Protecting Luxury Brand Integrity and Intellectual Property, Managing Brand Reputation and Crisis Communication, Counterfeit Products and Anti-Counterfeiting Measures, The Role of Customer Experience in Luxury Brand Loyalty, Exploring the Future of Luxury Brands (Tech Integration, Sustainability, Changing Consumer Values), Adapting Luxury Brand Strategies for New Market Trends (Millennials, Gen Z, Emerging Markets).

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Marking System:
S.No.	No. of Questions	Marks Each Question	Total Marks
1	10	5	50
2	5	4	20
3	5	3	15
4	5	2	10
5	5	1	5
	30		100
How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	50-60	P (Pass)
6	0-49	F (Fail)

 

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.