Description

Certification Name: Certified Media Relations Manager

Global Occupational Skill Standard – GOSS ID: GOSS/JPM/CMRM/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Media Relations Manager course is designed to train learners in building and managing strong, strategic relationships with media professionals to effectively represent and promote an organization, brand, or individual in the public eye. The course covers media outreach strategies, press release writing, pitching stories, organizing press events, managing interviews, and crisis communication with the press. Learners will develop skills in media monitoring, spokesperson coordination, briefing material preparation, media database management, and measurement of media impact (earned media value, reach, sentiment).

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Fundamentals of Media Relations: Understanding the role of media in shaping public perception and brand image, Types of media: print, broadcast, digital, social, and niche publications, Functions and responsibilities of a Media Relations Manager, Differences between media relations, public relations, and corporate communications, Media landscape and newsroom dynamics: how journalists work, Importance of credibility, consistency, and ethics in media engagement.

Module 2: Media Strategy and Planning: Developing a comprehensive media relations strategy aligned with business goals, Identifying newsworthy angles and aligning with editorial calendars, Setting measurable objectives: reach, sentiment, placement value, audience impact, Segmenting media by audience, geography, language, and influence, Coordinating media efforts with brand, marketing, and CSR campaigns, Planning proactive vs reactive media communication activities.

Module 3: Press Materials and Content Development: Writing effective press releases, media advisories, and fact sheets, Developing media kits including spokesperson bios, company backgrounders, product info, Crafting media Q&As, briefing documents, and executive messaging, Tailoring story pitches and press content to suit journalists’ interests, Using visuals, infographics, and multimedia to support press materials, Managing translation and localization of media content for regional outreach.

Module 4: Media Engagement and Relationship Building: Building and maintaining a strong journalist and editor contact base, Organizing press conferences, roundtables, media briefings, and one-on-ones, Managing media queries, interview requests, and story facilitation, Training and supporting spokespeople for effective media interaction, Hosting media familiarization tours, product demos, and launch events, Creating personalized outreach plans for key media influencers.

Module 5: Crisis Communication and Media Management: Preparing holding statements and rapid response protocols during crises, Managing negative press, media speculation, and public scrutiny, Coordinating with legal and executive teams for media-facing communication, Responding to misinformation or leaks across media platforms, Balancing transparency with risk mitigation in media statements, Post-crisis media follow-ups and reputation rebuilding.

Module 6: Monitoring, Reporting, and Career Growth: Tracking media coverage using tools like Meltwater, Cision, Google Alerts, Analyzing media impressions, tone, share of voice, and PR value, Preparing coverage reports, executive summaries, and impact assessments, Evaluating journalist feedback and adjusting media tactics accordingly, Building a professional media relations portfolio with coverage samples and pitch decks, Career paths in media relations: agency, corporate, government, nonprofit, and political sectors.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.