Description

Certification Name: Certified Political Communications Specialist

Global Occupational Skill Standard – GOSS ID: GOSS/JPM/CPCS/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Political Communications Specialist course is designed to train learners in the art and science of crafting and managing strategic communication for political leaders, parties, campaigns, and public affairs initiatives. The course covers political messaging, media relations, speech writing, debate preparation, crisis communication, social media strategy, and public opinion analysis. Learners will gain hands-on experience in creating persuasive campaign content, managing press interactions, leveraging data-driven targeting, and using digital tools like social listening platforms, campaign CRMs, and political ad managers. 

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Fundamentals of Political Communicationl: Understanding political communication and its impact on public opinion, Role of political communicators in campaigns, governance, and advocacy, Overview of political systems, electoral structures, and stakeholder groups, Key components: messaging, narrative building, media strategy, and image management, Differences between government communication and political party communication, Ethical considerations and democratic responsibilities in political discourse.

Module 2: Political Messaging and Strategic Narrative Building: Crafting political messages for speeches, debates, press releases, and campaigns, Framing techniques and emotional appeals in political narratives, Constructing slogans, taglines, manifestos, and vision statements, Audience segmentation: rural, urban, youth, minority, and issue-based voters, Counter-messaging and narrative defense during opposition attacks, Cultural sensitivity and region-specific messaging adaptation.

Module 3: Media Management and Public Relations in Politics: Building relationships with political journalists, editors, and newsrooms, Planning press conferences, interviews, public statements, and media outreach, Writing media kits, political bios, FAQs, and briefings, Managing 24/7 news cycles, live coverage, and breaking news responses, Creating positive media visibility and handling negative press, Leveraging print, radio, TV, and digital news channels strategically.

Module 4: Digital Media Strategy and Online Campaigns: Social media platforms for political outreach: Facebook, X/Twitter, YouTube, Instagram, WhatsApp, Running issue-based and candidate-driven digital campaigns, Creating digital assets: videos, infographics, memes, reels, and explainers, Managing live sessions, polls, hashtags, and trend hijacking, Online reputation management, troll handling, and digital crisis response, Tools for analytics, engagement tracking, and voter sentiment monitoring.

Module 5: Campaign Communication and Voter Engagement: Designing communication for election campaigns: phases, timing, and messaging flow, Speech writing, rally planning, and ground-level communication materials, Door-to-door canvassing scripts, IVRS, and call center communication, Engaging with influencers, volunteers, and grassroots mobilizers, Communicating party positions on policy issues effectively, Integrating traditional outreach (radio, leaflets, public meetings) with digital efforts.

Module 6: Crisis Communication, Ethics, and Career Building: Handling scandals, misinformation, fake news, and sudden controversies, Preparing contingency plans and rapid-response communication teams, Legal and ethical frameworks in political communication (ECI codes, platform policies), Case studies of successful and failed political communication strategies, Building a portfolio with mock campaign plans, speeches, and digital assets, Career roles in political PR firms, election consultancies, media cells, and think tanks.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.