Description

Certification Name: Certified Sales Funnel Manager

Global Occupational Skill Standard – GOSS ID: GOSS/M/CSFM/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Sales Funnel Manager course is designed to equip sales and marketing professionals with the knowledge, tools, and strategies to design, implement, and optimize high-converting sales funnels. The course covers essential topics such as buyer journey mapping, lead generation, funnel stages (awareness, interest, decision, action), landing page optimization, email automation, CRM integration, content strategy, A/B testing, and funnel analytics.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Fundamentals of Sales Funnel Management: Introduction to sales funnels and buyer’s journey, Stages of a sales funnel (TOFU, MOFU, BOFU), Importance of funnel optimization in sales strategy, Funnel vs pipeline – key differences, Understanding target audience and customer personas, Role of sales funnel in revenue growth.

Module 2: Lead Generation and Top-of-Funnel Strategy: Lead generation methods (organic and paid), Landing pages and lead magnets, Effective CTAs and conversion tools, Traffic sources (SEO, PPC, social media), Tools for lead capture and tracking, Qualifying leads using lead scoring.

Module 3: Nurturing Prospects and Middle-of-Funnel Strategy: Email marketing automation and drip campaigns, CRM integration for lead tracking, Content strategies to educate and engage, Building trust with value propositions, Webinars and gated content tactics, Segmenting leads for personalized communication.

Module 4: Bottom-of-Funnel Strategy and Conversions: Sales presentations and demos, Overcoming objections and customer hesitations, Offers, pricing, and urgency techniques, Closing techniques and call-to-action strategies, Retargeting and follow-ups for conversions, Metrics to monitor BOFU performance.

Module 5: Funnel Optimization and Analytics: Key funnel metrics (CPL, conversion rate, CAC), A/B testing for funnel components, Heatmaps and user behavior analysis, Identifying and fixing funnel leaks, ROI measurement and reporting, Tools for sales funnel analysis and optimization.

Module 6: Funnel Automation and Technology Integration: Using marketing automation platforms (HubSpot, ClickFunnels, etc.), Integrating CRM and sales tools, Chatbots and AI in funnel automation, Multi-channel funnel automation strategy, Data compliance (GDPR, CAN-SPAM), Scaling and replicating successful funnels.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.