Description

Certification Name: Certified Sales & Marketing Manager

Global Occupational Skill Standard – GOSS ID: GOSS/M/CSMM/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Sales & Marketing Manager course is designed to equip professionals with advanced knowledge and skills to develop, implement, and manage effective sales and marketing strategies. The program covers market research, brand management, customer relationship management, digital marketing, sales planning, and performance analysis.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1 (Strategic Sales & Marketing Foundations): Role of sales and marketing in business strategy, Market environment analysis, Customer segmentation and targeting, Competitive positioning and value proposition, Sales‑marketing alignment (Smarketing), Setting marketing and sales objectives/KPIs

Module 2 (Marketing Management & Strategy): Marketing mix (4Ps/7Ps), Brand management and positioning, Pricing strategies and tactics, Distribution and channel strategy, Integrated marketing communications, Digital marketing strategy

Module 3 (Sales Planning & Sales Force Management): Sales organization structure and design, Sales forecasting and territory management, Recruitment, training & motivation of sales team, Sales quotas and performance management, Sales budgeting, Sales compensation plans

Module 4 (Customer Acquisition & Relationship Building): Lead generation and prospecting techniques, Sales techniques and persuasion skills, Negotiation and closing strategies, Customer relationship management (CRM), Building long-term customer loyalty, Cross‑selling and upselling strategies

Module 5 (Digital & Content Marketing): Online marketing (SEO, SEM), Content marketing and storytelling, Social media marketing, Email marketing and marketing automation, Influencer and affiliate marketing, Analytics for digital campaigns

Module 6 (Measurement, Compliance & Continuous Improvement): Sales & marketing analytics and reporting, ROI measurement of campaigns, Compliance and ethical considerations in sales/marketing, Risk management in marketing operations, Continuous improvement of sales & marketing processes, Change management in sales and marketing teams

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.