Description

Certification Name: Certified Strategic Marketing Manager

Global Occupational Skill Standard – GOSS ID: GOSS/M/CSMM/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Strategic Marketing Manager course is designed to equip professionals with the knowledge and skills to develop and execute effective marketing strategies that drive business growth. Participants learn about market research, brand positioning, competitive analysis, digital marketing, customer segmentation, marketing analytics, and integrated marketing communications.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Introduction to Strategic Marketing: Overview of Strategic Marketing, Role of a Strategic Marketing Manager, Key Terminology and Concepts, Importance of Marketing Strategy in Organizations, Types of Marketing Strategies, Challenges in Strategic Marketing

Module 2: Market Research and Consumer Insights: Market Research Techniques, Data Collection Methods, Analyzing Consumer Behavior, Segmentation, Targeting, and Positioning (STP), Competitive Analysis and Benchmarking, Using Insights for Strategic Decision-Making

Module 3: Brand Strategy and Management: Brand Identity and Positioning, Brand Equity and Value, Brand Architecture and Portfolio Management, Brand Differentiation Strategies, Monitoring and Measuring Brand Performance, Brand Communication and Messaging

Module 4: Digital Marketing and Channel Strategy: Digital Marketing Channels (SEO, PPC, Social Media), Content Marketing Strategy, E-Commerce and Online Sales Strategies, Omnichannel Marketing Approaches, Marketing Automation and CRM Tools, Analytics and Performance Tracking

Module 5: Marketing Planning and Execution: Developing Marketing Plans, Budgeting and Resource Allocation, Campaign Planning and Execution, Integrated Marketing Communications, Monitoring and Adjusting Marketing Strategies, Performance Metrics and ROI Analysis

Module 6: Professional Practice and Strategic Leadership: Leadership in Marketing Teams, Strategic Decision-Making, Communication with Stakeholders, Ethical and Legal Considerations, Change Management in Marketing Strategy, Continuous Improvement and Innovation in Marketing Practices

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Marking System:
S.No.	No. of Questions	Marks Each Question	Total Marks
1	10	5	50
2	5	4	20
3	5	3	15
4	5	2	10
5	5	1	5
	30		100
How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	50-60	P (Pass)
6	0-49	F (Fail)

 

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.