Description

Certification Name: Certified Transport Marketing & Customer Experience Manager

Global Occupational Skill Standard – GOSS ID: GOSS/TL/CTMCEM/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Transport Marketing & Customer Experience Manager course is designed to equip professionals with the skills to strategically manage marketing initiatives and customer experience in the transport and logistics sector. Participants learn to analyze market trends, develop marketing strategies, enhance brand positioning, and design customer-centric services across transport operations such as road, rail, air, and maritime logistics.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Fundamentals of Transport Marketing: Overview of transport and logistics industry, Principles of marketing in transportation, Market segmentation and target audience analysis, Branding and positioning of transport services, Competitive analysis and benchmarking, Marketing strategy development,

Module 2: Customer Experience Management: Understanding customer expectations in transport services, Customer journey mapping, Designing customer-centric service processes, Complaint handling and resolution, Measuring customer satisfaction and loyalty, Building long-term customer relationships,

Module 3: Digital Marketing for Transport Services: Online marketing strategies and tools, Social media management for transport brands, Content marketing and storytelling, Search engine optimization (SEO) and paid campaigns, Email marketing and CRM integration, Analytics and performance measurement,

Module 4: Service Quality and Operations: Service level agreements (SLAs) and performance metrics, Operational efficiency and process improvement, Fleet and logistics service management, Timeliness and reliability enhancement, Safety, compliance, and regulatory considerations, Quality audits and continuous improvement,

Module 5: Sales and Business Development: Lead generation and prospecting techniques, B2B and B2C sales strategies, Proposal development and pitching, Negotiation and closing deals, Customer retention and upselling strategies, Strategic partnerships and alliances,

Module 6: Strategic Marketing & Advisory Skills: Marketing analytics and decision-making, Market trend forecasting and planning, Pricing strategies and revenue management, Developing transport marketing campaigns, Advisory skills for client consultation, Strategic planning for customer experience excellence,

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.