Description

Course Name: Certificate in Digital Marketing & Campaign Support

Global Occupational Skill Standard – GOSS ID: GOSS/AC/CDMCS/V1

Eligibility: 10+2 (Higher Secondary) or Equivalent.

Duration: Three Months.

Objective: The Certificate in Digital Marketing & Campaign Support course is designed to equip professionals with the skills needed to assist in planning, executing, and monitoring digital marketing campaigns. The course covers fundamental digital marketing concepts including SEO, SEM, social media marketing, email marketing, content creation, analytics, and campaign reporting. 

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Fundamentals of Digital Marketing: Overview of Digital Marketing Concepts, Understanding the Digital Marketing Funnel, Key Digital Marketing Channels, Roles and Responsibilities of a Support Executive, Basic Terminology and Tools, Trends and Importance of Digital Marketing.

Module 2: Content Marketing Support: Assisting in Content Creation and Curation, Managing Content Calendars, Coordinating with Content Creators, Supporting Blog and Social Media Posts, Using Basic Graphic Tools, Monitoring Content Performance.

Module 3: Social Media Marketing Assistance: Scheduling and Publishing Posts, Engaging with Audience on Social Platforms, Using Social Media Management Tools, Assisting in Campaign Execution, Basic Community Management, Reporting Social Media Metrics.

Module 4: Search Engine Optimization (SEO) Basics: Understanding SEO Fundamentals, Supporting Keyword Research, Assisting with On-Page SEO Tasks, Monitoring Website Traffic with Analytics Tools, Reporting SEO Performance, Coordinating with SEO Specialists.

Module 5: Email Marketing Support: Assisting in Email Campaign Setup, Managing Subscriber Lists, Using Email Marketing Platforms, Testing and Scheduling Emails, Monitoring Open and Click Rates, Reporting Email Campaign Results.

Module 6: Data Analysis and Reporting: Collecting and Organizing Marketing Data, Using Analytics Tools (Google Analytics, etc.), Preparing Basic Reports for Managers, Tracking Key Performance Indicators (KPIs), Identifying Trends and Insights, Supporting Continuous Improvement Efforts.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

1. Global Recognition & Credibility – Stand out worldwide with a certification that strengthens your professional profile across borders and demonstrates your skills to employers and institutions.

2. Quality Assurance through ISO Certification – Programs follow an ISO-certified quality management system to promote consistency, reliability, and a standardized learning experience.

3. Career Advancement & Employability – Enhance your résumé, demonstrate professional competence, and improve your prospects for career growth, promotions, or suitable job opportunities.

4. Non-Profit Trust Factor – Certification from a non-profit organization reflects a mission-driven approach focused on skill development, professional learning, and public benefit.

5. Access to Learning Resources – Gain access to useful learning resources such as e-books, mock tests, assessments, and online academic support.

6. Transparency & Online Verification – Each certification includes a unique enrolment or certificate ID, enabling convenient online verification by employers and other interested parties.

7. Lifetime or Long-Term Validity – Certifications may offer lifetime or extended validity, reducing the need for frequent renewal, subject to the applicable certification scheme.