Module 1: Banking Fundamentals and Financial Systems: Overview of Banking Structure and Functions, Types of Banks and Financial Institutions, Core Banking Products and Services, Understanding Financial Markets and Instruments, Regulatory Framework and Compliance in Banking, Role and Importance of Relationship Management in Banking

Module 2: Customer Relationship Management in Banking: Principles of Customer Relationship Management (CRM), Identifying and Segmenting Bank Customers, Building and Maintaining Long-Term Client Relationships, Cross-Selling and Up-Selling Techniques, Customer Retention and Loyalty Programs, Managing Customer Complaints and Service Recovery

Module 3: Retail and Corporate Banking Operations: Retail Banking Products (Deposits, Loans, Cards), Corporate and SME Banking Services, Trade Finance and Treasury Operations, Credit Appraisal and Risk Assessment, Documentation and Loan Processing Procedures, Digital and Mobile Banking Services

Module 4: Sales, Marketing, and Financial Planning: Sales Strategies and Target Setting in Banking, Prospecting and Lead Conversion Techniques, Financial Planning and Investment Advisory, Wealth Management and Portfolio Diversification, Marketing of Banking Products and Brand Positioning, Ethical Selling and Customer Trust Building

Module 5: Risk Management and Regulatory Compliance: Understanding Credit, Market, and Operational Risks, KYC (Know Your Customer) and AML (Anti-Money Laundering) Policies, Regulatory Bodies and Banking Laws, Fraud Detection and Prevention Mechanisms, Internal Controls and Audit Processes, Managing Compliance and Reporting Obligations

Module 6: Communication, Negotiation, and Leadership Skills: Professional Communication and Interpersonal Skills, Negotiation and Persuasion Techniques, Handling Difficult Clients and Conflict Resolution, Time and Stress Management for Relationship Managers, Leadership and Team Collaboration, Personal Development and Performance Excellence