Description

Certification Name: Certified Content Marketing Specialist

Global Occupational Skill Standard – GOSS ID: GOSS/JPM/CCMS/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Content Marketing Specialist course is designed to equip learners with the strategic, creative, and analytical skills necessary to plan, create, distribute, and optimize content that attracts, engages, and converts target audiences across digital channels. The course covers content strategy development, audience personas, editorial planning, content writing, SEO integration, visual storytelling, content repurposing, and platform-specific adaptation (blogs, email, social media, video, etc.).

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Foundations of Content Marketing: Understanding the role of content in digital marketing strategy, Types of content: blog posts, videos, podcasts, infographics, ebooks, user-generated content, Content marketing vs traditional marketing: key differences and advantages, The content marketing funnel: awareness, consideration, conversion, Mapping content to buyer personas and customer journey stages, Overview of content platforms: websites, social media, email, and search.

Module 2: Content Strategy and Planning: Conducting content audits and identifying content gaps, Defining content goals aligned with business objectives (traffic, leads, engagement), Creating content calendars and editorial workflows, Keyword research and content topic ideation, Understanding tone, voice, and brand messaging consistency, Setting up content guidelines for teams and contributors.

Module 3: Content Creation and Copywriting: Writing compelling content for different formats (blogs, ads, emails, landing pages), Copywriting formulas: AIDA, PAS, storytelling techniques, Creating multimedia content: images, video scripts, audio, interactive media, Optimizing content for readability, SEO, and engagement, Tools for content creation: Grammarly, Canva, ChatGPT, Google Docs, Repurposing content across channels and formats.

Module 4: Content Distribution and Promotion: Owned, earned, and paid content distribution strategies, Promoting content through social media, email marketing, and influencer outreach, Using content syndication and guest posting for reach and backlinks, Creating content partnerships and co-marketing opportunities, Setting up paid content campaigns (native ads, boosted posts, sponsored content), Using UTM parameters to track promotional campaign performance.

Module 5: Content Optimization and Analytics: Using Google Analytics, Search Console, and content analytics tools to track performance, Measuring KPIs: pageviews, time on page, bounce rate, shares, backlinks, ROI of content: lead generation, conversions, and revenue attribution, A/B testing headlines, visuals, CTAs, and formats, Performing regular content audits and updating evergreen content, Creating performance reports and insights dashboards for teams.

Module 6: Advanced Tactics and Professional Development: Creating lead magnets and gated content for list building, Integrating content with SEO, social media, PPC, and email automation workflows, Planning content for product launches, seasonal campaigns, and thought leadership, Crisis content planning and content governance best practices, Building a content marketing portfolio with case studies and samples, Career opportunities: agency, in-house, freelance content strategist or specialist.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.