Description

Course Name: Certified Customer Relationship Management(CRM)

Global Occupational Skill Standard – GOSS ID: GOSS/M/CCRM/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified CRM course is designed to provide professionals with a comprehensive understanding of customer relationship strategies, tools, and technologies to enhance customer satisfaction, loyalty, and business profitability. The course focuses on the end-to-end CRM lifecycle — from customer acquisition and engagement to retention and relationship expansion.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Introduction to CRM and Its Importance: Definition and evolution of CRM, Objectives and components of CRM, Types of CRM: Operational, Analytical, and Collaborative, Benefits of CRM to businesses and customers, CRM lifecycle and customer touchpoints, Role of CRM in digital transformation.

Module 2: Understanding Customer Behavior and Segmentation: Customer needs and expectations, Customer journey mapping, Behavioral and psychographic segmentation, Customer value analysis and scoring, Personalization and targeted marketing, Building customer personas.

Module 3: CRM Strategies and Planning: Developing a customer-centric culture, CRM strategy formulation process, Aligning CRM with business goals, Key performance indicators (KPIs) for CRM success, CRM implementation roadmap, Common challenges and risk mitigation in CRM strategy.

Module 4: CRM Technologies and Tools: Overview of popular CRM software (Salesforce, HubSpot, Zoho, etc.), Features and functionalities of CRM platforms, Integrating CRM with other enterprise systems (ERP, marketing automation, etc.), Data migration and system customization, Mobile CRM and cloud-based solutions, Selecting the right CRM platform for your business.

Module 5: Customer Retention, Loyalty, and Engagement: Strategies for customer retention and loyalty programs, Measuring customer satisfaction and feedback systems, Managing customer complaints and service recovery, Building long-term relationships through engagement, Loyalty metrics: CLV, NPS, churn rate, Case studies on effective CRM-driven loyalty campaigns.

Module 6: CRM Analytics and Performance Measurement: Introduction to CRM analytics and business intelligence, Key CRM metrics and dashboards, Predictive analytics for customer behavior, Data-driven decision making in CRM, Real-time reporting and CRM insights, Continuous improvement using CRM performance data.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.