Description

Course Name: Certified Market Research Analyst

Global Occupational Skill Standard – GOSS ID: GOSS/BS/CMRA/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The objective of the Certified Market Research Analyst course is to equip professionals with the knowledge, skills, and techniques needed to collect, analyze, and interpret market data to support business decision-making. The course focuses on understanding market dynamics, consumer behavior, competitive analysis, data collection methods, statistical tools, and research methodologies.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Introduction to Market Research: Overview of market research, Role and responsibilities of a market research analyst, Key terminology and concepts, Types of market research, Importance of market research in business strategy, Trends and innovations in market research,

Module 2: Research Design and Methodology: Qualitative and quantitative research methods, Designing surveys and questionnaires, Sampling techniques and sample size determination, Data collection methods, Research ethics and compliance, Designing experiments and focus groups,

Module 3: Data Analysis and Interpretation: Data cleaning and preprocessing, Statistical analysis techniques, Correlation and regression analysis, Data visualization methods, Interpreting research findings, Drawing actionable business insights,

Module 4: Consumer Behavior and Market Segmentation: Understanding consumer behavior, Segmentation strategies and targeting, Demographic, psychographic, and behavioral analysis, Customer journey mapping, Analyzing purchasing patterns, Market positioning and profiling,

Module 5: Competitive and Industry Analysis: Industry trend analysis, Competitor benchmarking, SWOT and PESTEL analysis, Market opportunity and gap analysis, Risk assessment in market dynamics, Strategic recommendations based on competitive intelligence,

Module 6: Reporting, Presentation, and Technology Tools: Preparing research reports and dashboards, Presenting findings to stakeholders, Data visualization tools and software, Market research automation tools, Reporting KPIs and insights, Case studies and best practices in market research.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.