Description

Course Name: Certified Public Relations Professional

Global Occupational Skill Standard – GOSS ID: GOSS/JPM/CPRP/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Public Relations (PR) Professional course is designed to prepare learners with the strategic, creative, and operational skills needed to manage public perception, build media relationships, and craft compelling narratives for individuals, brands, or organizations. The course covers PR fundamentals, media outreach, press release writing, reputation management, stakeholder communication, crisis handling, event publicity, influencer engagement, and digital PR strategies.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Introduction to Public Relations: Definition and evolution of public relations, Roles and responsibilities of a PR professional, Types of PR: corporate, government, non-profit, crisis, and digital PR, Difference between PR, marketing, advertising, and publicity, Importance of reputation management and trust building, Overview of the PR industry, ethics, and global practices.

Module 2: Strategic PR Planning and Campaign Development: Setting PR objectives aligned with business goals, Conducting audience research and stakeholder mapping, Developing PR strategies and integrated campaign plans, Message development and positioning for targeted outreach, Budgeting, scheduling, and resource planning for campaigns, Case studies of successful local and global PR campaigns.

Module 3: Media Relations and Press Communication: Understanding media landscape: print, broadcast, digital, social, Building media lists and establishing journalist relationships, Writing press releases, media advisories, and op-eds, Organizing press events: conferences, briefings, interviews, Managing media queries, coverage tracking, and follow-ups, Best practices for securing positive media coverage.

Module 4: Digital Public Relations and Online Presence: Role of digital media in modern PR strategies, Managing brand presence across social media platforms, Creating content calendars, blogs, videos, infographics for engagement, Influencer collaboration and digital PR outreach, Monitoring and managing online reputation and sentiment, Using analytics tools to measure digital PR success

Module 5: Crisis Communication and Reputation Management
Types of PR crises and early warning signs, Developing a crisis communication plan and response team, Crafting holding statements and official responses, Coordinating with media, legal, and leadership during crisis, Managing public sentiment and rebuilding trust post-crisis, Case studies on crisis communication do’s and don’ts.

Module 6: PR Reporting, Ethics, and Career Pathways: Evaluating PR effectiveness using KPIs and analytics tools, Preparing media reports, coverage analysis, and executive summaries, Understanding PR ethics, transparency, and regulatory compliance, Maintaining consistency and credibility in all communication, Building a professional PR portfolio with writing samples and campaign plans, Career roles: PR executive, media strategist, corporate communications officer, agency account manager.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.