Description

Certification Name: Certified Publishing Marketing Specialist

Global Occupational Skill Standard – GOSS ID: GOSS/JPM/CPMS/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Publishing Marketing Specialist course is designed to equip participants with specialized knowledge and skills to effectively market books, journals, digital content, and other publishing products in a competitive marketplace. The course covers market research, audience segmentation, branding, digital and traditional marketing strategies, social media promotion, book launches, author branding, and distribution channels. 

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Overview of Publishing Industry and Marketing: Structure of the publishing industry, Types of publishing (books, journals, digital media), Role of marketing in publishing, Understanding the publishing value chain, Key stakeholders (authors, publishers, distributors, retailers), Trends shaping publishing marketing.

Module 2: Market Research and Audience Analysis: Conducting market research for publishing products, Identifying target audiences and reader personas, Analyzing reader behavior and preferences, Competitor analysis in publishing, Using data and analytics for decision making, Tools for market research (surveys, focus groups, online analytics).

Module 3: Marketing Strategies for Publishing: Developing marketing plans and campaigns, Positioning and branding for publishing products, Content marketing and storytelling, Pre-launch, launch, and post-launch marketing tactics, Pricing strategies and discounting, Cross-promotion and partnerships.

Module 4: Digital Marketing and Social Media: Digital marketing channels for publishers (email, social media, SEO, PPC), Social media campaign creation and management, Building author and publisher online presence, Influencer and community marketing, Online book launches and virtual events, Measuring digital marketing ROI.

Module 5: Distribution, Sales Channels and Publicity: Traditional and digital distribution channels, Retailer and wholesaler relationships, Book fairs, events, and publicity campaigns, Media relations and press releases, Managing book reviews and endorsements, Leveraging libraries and educational institutions.

Module 6: Performance Measurement and Career Development: Key performance indicators (sales, reach, engagement), Marketing analytics and reporting tools, Post-campaign evaluation and learning, Budgeting and resource management, Professional skills and networking, Career opportunities in publishing marketing.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.