Description

Certification Name: Certified Restaurant Marketing Specialist

Global Occupational Skill Standard – GOSS ID: GOSS/HT/CRMS/V1

Duration: One Month.

Eligibility: 10+2 Grade (Higher Secondary) or Equivalent is required.

Objective: The Certified Restaurant Marketing Specialist course is designed to equip participants with the skills and knowledge to effectively promote and market restaurants in a competitive environment. The program covers market research, branding, digital marketing strategies, customer relationship management, social media marketing, promotions, event marketing, and analyzing consumer behavior specific to the foodservice industry. 

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of online assessment, you can download your Certificate Immediately.

Assessment Modules:

Module 1: Introduction to Restaurant Marketing: Overview of Restaurant Marketing, Understanding the Foodservice Industry, Types of Restaurants and Market Segments, Role of Marketing in Restaurant Success, Consumer Behavior in Dining, Key Marketing Concepts and Terminology.

Module 2: Market Research and Analysis: Techniques for Market Research in Restaurants, Identifying Target Customers and Segmentation, Competitive Analysis, Analyzing Customer Feedback and Reviews, Using Data Analytics for Decision Making, Trend Analysis in Food and Beverage Industry.

Module 3: Branding and Positioning: Developing a Unique Brand Identity, Crafting a Restaurant Brand Story, Positioning Strategies for Restaurants, Visual Branding Elements (Logo, Menu Design, Interior), Building Brand Loyalty, Managing Brand Reputation.

Module 4: Digital Marketing for Restaurants: Social Media Marketing Strategies, Website Design and Optimization, Search Engine Optimization (SEO) for Restaurants, Online Advertising and Paid Campaigns, Email Marketing and Customer Engagement, Managing Online Reviews and Reputation.

Module 5: Promotions and Advertising: Planning Effective Promotional Campaigns, Seasonal and Event-based Marketing, Collaborations and Partnerships, Loyalty Programs and Customer Retention, Public Relations and Media Outreach, Measuring Campaign Effectiveness.

Module 6: Sales and Customer Relationship Management: Sales Techniques and Upselling Strategies, Customer Service Excellence, Handling Customer Complaints and Feedback, Building Long-term Customer Relationships, CRM Tools and Technologies, Monitoring Sales Performance and Reporting.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.