Description

Course Name: Professional Diploma in Advertising & Public Relations

Global Occupational Skill Standard – GOSS ID: GOSS/PD-CMD-APR-488

Eligibility: 10+2 or equivalent

Language Type: English

Course Type: Self-Paced Online Learning

Objective: The Professional Diploma in Advertising & Public Relations aims to equip learners with the knowledge and practical skills required to develop effective communication strategies for businesses, organizations, and brands. The program focuses on advertising principles, media planning, public relations, branding, content creation, campaign management, and digital communication techniques. It develops competencies in strategic communication, reputation management, and creative marketing practices to build strong relationships with target audiences.

Duration: 6 Months / 370 Hours

Steps to become a GSDCI Certified Professional:

Step 1: Select your Course you want to pursue.

Step 2: Click on get Enroll Now tab, new pop up window will open.

Step 3: Click on pay Course fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay course fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the Digital(PDF) copy of your Diploma & Marksheet will be sent to your registered email ID within 7 days.

Course Modules:

Module 1: Fundamentals of Advertising and Public Relations: Introduction to Advertising Concepts, Introduction to Public Relations Concepts, History and Development of Advertising Industry, Evolution of Public Relations Practices, Importance of Integrated Communication, Functions of Advertising, Functions of Public Relations, Advertising and PR Relationship, Communication Models and Theories, Ethical Principles in Advertising and Public Relations.

Module 2: Advertising Research and Campaign Planning: Advertising Research Methods, Consumer Behaviour Analysis, Market Segmentation Techniques, Target Audience Identification, Advertising Objectives Setting, Campaign Planning Process, Creative Strategy Development, Advertising Message Planning, Campaign Budget Preparation, Advertising Effectiveness Measurement.

Module 3: Creative Advertising and Media Management: Advertising Copywriting Techniques, Creative Idea Development, Visual Design in Advertising, Print Advertisement Creation, Broadcast Advertising Concepts, Digital Advertisement Design, Media Selection Strategies, Media Buying Principles, Advertisement Scheduling Methods, Media Campaign Coordination.

Module 4: Public Relations Tools and Corporate Communication: Public Relations Planning Process, Corporate Communication Management, Media Relations Techniques, Press Conference Organization, Press Release Preparation, Publicity Campaign Development, Corporate Reputation Building, Crisis Communication Planning, Internal Communication Practices, Public Opinion Management.

Module 5: Digital Advertising and Contemporary PR Practices: Digital Advertising Strategies, Social Media Advertising Management, Online Brand Promotion, Content-Based Advertising, Influencer Relationship Management, Digital Public Relations Techniques, Online Community Engagement, Data-Based Campaign Analysis, Mobile Advertising Practices, Digital Communication Platforms.

Module 6: Advertising and PR Agency Operations: Advertising Agency Structure and Functions, Public Relations Consultancy Management, Client Account Handling, Campaign Pitch Preparation, Advertising Production Coordination, PR Event Planning and Execution, Communication Proposal Development, Budget Monitoring and Resource Allocation, Campaign Reporting Techniques, Agency Workflow Management.

GSDCI Online Assessment Detail:

• Duration- 120 minutes.
• Number of Questions- 60.
• Number of Questions from each module: 10.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 600, Passing Marks Above 40%.
• There is no negative marking in any module.

Benefits of the Professional Diploma

1. Globally Recognized Professional Diploma – Earn a professionally designed diploma that enhances your profile and demonstrates industry-relevant knowledge. Widely valued by employers, organizations, and institutions across multiple sectors.

2. Quality Learning with ISO-Certified Standards – Our training programs are developed under ISO-certified quality management practices, ensuring a structured, consistent, and high-quality learning experience.

3. Enhanced Career Opportunities – Strengthen your resume, improve your professional skills, and increase your potential for employment, career advancement, and new job opportunities.

4. Issued by a Non-Profit Skill Development Organization – The diploma is awarded by a mission-driven organization dedicated to promoting skill development, vocational education, and lifelong learning.

5. Comprehensive Learning Resources – Access quality study materials, e-books, practice assessments, mock tests, and learner support to help you successfully complete the program.

6. Secure Online Verification – Every diploma and marksheet is issued with a unique Enrolment ID and QR Code, enabling employers, institutions, and other stakeholders to instantly verify the authenticity of your credential online.

7. Lifetime Validity – The Professional Diploma is issued with lifetime validity and does not require periodic renewal, allowing you to showcase your achievement throughout your career.

8. Flexible Self-Paced Learning – Learn anytime and anywhere at your own pace, making it easy to balance your studies with work, business, or personal commitments.

9. Industry-Relevant Curriculum – The curriculum is designed to focus on practical knowledge, current industry trends, and real-world applications to improve workplace readiness.

10. Skill-Based Professional Qualification – Demonstrates your commitment to continuous professional development and validates your practical knowledge and skills in the subject area.

Job Opportunities after Professional Diploma in Advertising & Public Relations

Graduates of this program gain knowledge in advertising strategies, public relations practices, media communication, campaign planning, brand promotion, content creation, corporate communication, and reputation management, preparing them for careers in advertising, media, marketing, and communication industries.

Key Career Options: Advertising Executive, Public Relations Officer, Communication Specialist, Brand Promotion Executive, Social Media Executive, Media Relations Assistant, Content Strategist, Marketing Communication Executive, Corporate Communication Assistant, PR Consultant.

Salary Range (India):
Entry-level: ₹3–6 LPA
Mid-level: ₹6–12 LPA
Senior-level: ₹12–20+ LPA

Industries Hiring Graduates: Advertising Agencies, Public Relations Firms, Digital Marketing Companies, Media Houses, Corporate Organizations, Event Management Companies, Brand Management Firms, E-commerce Companies, Entertainment Industries.

Skills Developed: Advertising concepts, PR strategies, media planning, campaign management, brand communication, content writing, social media marketing, client management, public speaking, and communication skills.

Graduates can progress to roles like Advertising Manager, PR Specialist, Brand Communication Manager, Media Relations Consultant, or establish their own advertising and public relations consultancy with experience and advanced skills.