Description

Course Name: Professional Diploma in Digital Advertising

Global Occupational Skill Standard – GOSS ID: GOSS/PD-DME-DA-105

Eligibility: 10th or equivalent

Language Type: English

Course Type: Self-Paced Online Learning

Objective: The Professional Diploma in Digital Advertising aims to develop professionals with the skills required to plan, create, manage, and optimize effective online advertising campaigns. The course focuses on digital advertising strategies, campaign setup, audience targeting, ad creatives, budget management, performance tracking, and analytics. It enables learners to create result-driven advertising campaigns, improve brand visibility, generate leads, increase conversions, and support business growth through effective digital advertising practices.

Duration: 6 Months / 370 Hours

Steps to become a GSDCI Certified Professional:

Step 1: Select your Course you want to pursue.

Step 2: Click on get Enroll Now tab, new pop up window will open.

Step 3: Click on pay Course fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay course fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the Digital(PDF) copy of your Diploma & Marksheet will be sent to your registered email ID within 7 days.

Course Modules:

Module 1: Fundamentals of Digital Advertising: Introduction to Digital Advertising, History and Evolution of Online Advertising, Importance of Digital Advertising in Marketing, Types of Digital Advertising Channels, Digital Advertising Ecosystem, Understanding Online Consumer Behavior, Advertising Objectives and Strategies, Target Audience Identification, Digital Advertising Trends, Career Opportunities in Digital Advertising.

Module 2: Search Engine Advertising (SEM): Introduction to Search Engine Marketing, Google Ads Platform Overview, Search Campaign Setup and Management, Keyword Research and Selection, Ad Copy Creation Techniques, Search Ad Optimization, Bidding Strategies and Budget Management, Quality Score Improvement, Conversion Tracking Setup, Search Advertising Performance Analysis.

Module 3: Social Media Advertising: Introduction to Social Media Advertising, Facebook and Instagram Advertising, LinkedIn and Twitter Advertising Strategies, Social Media Campaign Planning, Audience Targeting Techniques, Creative Ad Design Principles, Video and Story Advertising, Retargeting and Remarketing Strategies, Social Media Ad Optimization, Measuring Social Media Advertising Results.

Module 4: Display, Video and Programmatic Advertising: Introduction to Display Advertising, Banner Ad Creation and Management, Google Display Network Advertising, Video Advertising Strategies, YouTube Advertising Campaigns, Programmatic Advertising Concepts, Audience Segmentation and Targeting, Remarketing Campaigns, Ad Placement Optimization, Display Advertising Analytics.

Module 5: Digital Advertising Analytics and Optimization: Introduction to Advertising Analytics, Campaign Performance Measurement, Key Advertising Metrics and KPIs, Conversion Rate Optimization, A/B Testing Techniques, Customer Journey Analysis, Advertising Budget Optimization, Return on Investment (ROI) Analysis, Marketing Attribution Models, Improving Campaign Effectiveness.

Module 6: Advanced Digital Advertising Strategies and Capstone Project: Advanced Advertising Campaign Management, Artificial Intelligence in Digital Advertising, Marketing Automation Tools, Mobile Advertising Strategies, E-Commerce Advertising Techniques, Privacy and Advertising Regulations, Successful Digital Advertising Case Studies, Developing Complete Advertising Campaign Plans, Practical Digital Advertising Project, Final Digital Advertising Capstone Project.

GSDCI Online Assessment Detail:

• Duration- 120 minutes.
• Number of Questions- 60.
• Number of Questions from each module: 10.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 600, Passing Marks Above 40%.
• There is no negative marking in any module.

Benefits of the Professional Diploma

1. Globally Recognized Professional Diploma – Earn a professionally designed diploma that enhances your profile and demonstrates industry-relevant knowledge. Widely valued by employers, organizations, and institutions across multiple sectors.

2. Quality Learning with ISO-Certified Standards – Our training programs are developed under ISO-certified quality management practices, ensuring a structured, consistent, and high-quality learning experience.

3. Enhanced Career Opportunities – Strengthen your resume, improve your professional skills, and increase your potential for employment, career advancement, and new job opportunities.

4. Issued by a Non-Profit Skill Development Organization – The diploma is awarded by a mission-driven organization dedicated to promoting skill development, vocational education, and lifelong learning.

5. Comprehensive Learning Resources – Access quality study materials, e-books, practice assessments, mock tests, and learner support to help you successfully complete the program.

6. Secure Online Verification – Every diploma and marksheet is issued with a unique Enrolment ID and QR Code, enabling employers, institutions, and other stakeholders to instantly verify the authenticity of your credential online.

7. Lifetime Validity – The Professional Diploma is issued with lifetime validity and does not require periodic renewal, allowing you to showcase your achievement throughout your career.

8. Flexible Self-Paced Learning – Learn anytime and anywhere at your own pace, making it easy to balance your studies with work, business, or personal commitments.

9. Industry-Relevant Curriculum – The curriculum is designed to focus on practical knowledge, current industry trends, and real-world applications to improve workplace readiness.

10. Skill-Based Professional Qualification – Demonstrates your commitment to continuous professional development and validates your practical knowledge and skills in the subject area.

Job Opportunities after Professional Diploma in Digital Advertising

Graduates of this program gain knowledge in digital advertising strategies, online campaign management, search and social media advertising, audience targeting, ad optimization, analytics, and performance marketing, preparing them for careers in digital marketing, advertising, and business growth sectors.

Key Career Options: Digital Advertising Executive, Performance Marketing Specialist, Digital Campaign Manager, Paid Ads Specialist, PPC Executive, Social Media Advertising Specialist, Media Buying Executive, Marketing Analyst, Digital Marketing Consultant, Freelance Advertising Specialist.

Salary Range (India):
Entry-level: ₹3–6 LPA
Mid-level: ₹6–12 LPA
Senior-level: ₹12–25+ LPA (higher with advanced advertising skills, campaign performance expertise, and industry experience)

Industries Hiring Graduates: Digital Marketing Agencies, Advertising Companies, E-Commerce Brands, Technology Companies, Startups, Media & Entertainment Companies, Financial Services, Education Platforms, Healthcare Businesses, and Corporate Marketing Teams.

Skills Developed: Digital advertising fundamentals, campaign planning, PPC advertising, social media ads, audience targeting, ad copy creation, budget management, performance tracking, marketing analytics, conversion optimization, and campaign reporting.

Graduates can progress to roles like Digital Advertising Manager, Performance Marketing Specialist, Media Buyer, Growth Marketing Strategist, or start their own digital advertising and marketing consultancy services with practical experience and advanced skills.