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Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing

10,500.00 5,250.00

50% fee concession will end in

To equip students with practical skills in digital marketing, SEO, social media marketing, online advertising, and analytics for creating effective digital campaigns.

Description

Course Name: Professional Diploma in Digital Marketing

Global Occupational Skill Standard – GOSS ID: GOSS/PD-DME-DM-071

Eligibility: 10th or equivalent

Language Type: English

Course Type: Self-Paced Online Learning

Objective: The Professional Diploma in Digital Marketing is to develop skilled professionals with practical knowledge of digital marketing strategies, search engine optimization (SEO), social media marketing, online advertising, content marketing, and analytics. The course aims to enable learners to plan, execute, and manage effective digital marketing campaigns using modern tools and techniques. It prepares students to promote products, services, and brands through digital platforms and achieve measurable business growth.

Duration: 6 Months / 370 Hours

Steps to become a GSDCI Certified Professional:

Step 1: Select your Course you want to pursue.

Step 2: Click on get Enroll Now tab, new pop up window will open.

Step 3: Click on pay Course fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay course fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the Digital(PDF) copy of your Diploma & Marksheet will be sent to your registered email ID within 7 days.

Course Modules:

Module 1: Fundamentals of Digital Marketing: Introduction to Digital Marketing, History and Evolution of Digital Marketing, Importance of Online Marketing, Digital Marketing Channels Overview, Traditional Marketing vs Digital Marketing, Digital Marketing Strategy, Customer Journey and Buyer Persona, Digital Marketing Tools and Platforms, Digital Marketing Metrics and Analytics, Career Opportunities in Digital Marketing.

Module 2: Search Engine Optimization (SEO): Introduction to SEO, Search Engine Working Process, Keyword Research Techniques, On-Page SEO Strategies, Off-Page SEO Techniques, Technical SEO Fundamentals, Link Building Strategies, Local SEO Concepts, SEO Tools and Analytics, SEO Best Practices.

Module 3: Social Media and Content Marketing: Introduction to Social Media Marketing, Social Media Platforms Overview, Social Media Strategy Development, Content Marketing Fundamentals, Content Creation and Planning, Blog and Article Marketing, Video Marketing Concepts, Social Media Advertising, Community Engagement Strategies, Social Media Analytics.

Module 4: Search Engine Marketing and Online Advertising: Introduction to Search Engine Marketing (SEM), Pay-Per-Click (PPC) Advertising, Google Ads Fundamentals, Campaign Planning and Management, Ad Copy Creation, Display Advertising, Remarketing Strategies, Conversion Rate Optimization, Online Advertising Analytics, Digital Campaign Optimization.

Module 5: Email Marketing, E-Commerce and Marketing Automation: Introduction to Email Marketing, Email Campaign Planning, Email Design and Copywriting, Customer Relationship Management (CRM), E-Commerce Marketing Strategies, Affiliate Marketing Concepts, Marketing Automation Tools, Lead Generation Techniques, Customer Retention Strategies, Performance Marketing Fundamentals.

Module 6: Digital Marketing Analytics and Project Work: Web Analytics Fundamentals, Google Analytics Overview, Digital Marketing Reporting, Marketing Performance Measurement, Data-Driven Marketing Strategies, Digital Marketing Budget Planning, Online Brand Management, Industry-Based Digital Marketing Case Studies, Digital Marketing Campaign Development, Final Digital Marketing Project.

GSDCI Online Assessment Detail:

  • Duration- 120 minutes.
  • Number of Questions- 60.
  • Number of Questions from each module: 10.
  • Language: English.
  • Exam Type: Multiple Choice Questions.
  • Maximum Marks- 600, Passing Marks Above 40%.
  • There is no negative marking in any module.
How Students will be Graded:
S.No. Marks Grade
1 91-100 O (Outstanding)
2 81-90 A+ (Excellent)
3 71-80 A (Very Good)
4 61-70 B (Good)
5 51-60 C (Average)
6 41-50 P (Pass)
7 0-40 F (Fail)

Benefits of the Professional Diploma

1. Globally Recognized Professional Diploma – Earn a professionally designed diploma that enhances your profile and demonstrates industry-relevant knowledge. Widely valued by employers, organizations, and institutions across multiple sectors.

2. Quality Learning with ISO-Certified Standards – Our training programs are developed under ISO-certified quality management practices, ensuring a structured, consistent, and high-quality learning experience.

3. Enhanced Career Opportunities – Strengthen your resume, improve your professional skills, and increase your potential for employment, career advancement, and new job opportunities.

4. Issued by a Non-Profit Skill Development Organization – The diploma is awarded by a mission-driven organization dedicated to promoting skill development, vocational education, and lifelong learning.

5. Comprehensive Learning Resources – Access quality study materials, e-books, practice assessments, mock tests, and learner support to help you successfully complete the program.

6. Secure Online Verification – Every diploma and marksheet is issued with a unique Enrolment ID and QR Code, enabling employers, institutions, and other stakeholders to instantly verify the authenticity of your credential online.

7. Lifetime Validity – The Professional Diploma is issued with lifetime validity and does not require periodic renewal, allowing you to showcase your achievement throughout your career.

8. Flexible Self-Paced Learning – Learn anytime and anywhere at your own pace, making it easy to balance your studies with work, business, or personal commitments.

9. Industry-Relevant Curriculum – The curriculum is designed to focus on practical knowledge, current industry trends, and real-world applications to improve workplace readiness.

10. Skill-Based Professional Qualification – Demonstrates your commitment to continuous professional development and validates your practical knowledge and skills in the subject area.

Job Opportunities after Professional Diploma in Digital Marketing

Graduates gain skills in digital marketing strategies, search engine optimization (SEO), social media marketing, online advertising, content marketing, analytics, and digital campaign management, preparing them for careers in marketing and digital business sectors.

Key Career Options: Digital Marketing Executive, SEO Specialist, Social Media Manager, Content Marketing Associate, Digital Advertising Specialist, PPC Executive, Email Marketing Specialist, Digital Marketing Analyst, Freelance Digital Marketer.

Salary Range (India):
Entry-level: ₹2.5–5 LPA
Mid-level: ₹5–10 LPA
Senior-level: ₹10–20+ LPA

Industries Hiring Graduates: Digital Marketing Agencies, IT Companies, E-commerce Platforms, Advertising Firms, Media Companies, Startups, Retail Businesses, Education Technology, Healthcare Organizations, and Corporate Marketing Departments.

Skills Developed: Digital marketing strategies, SEO, social media marketing, content creation, online advertising, Google Ads basics, analytics tools, email marketing, brand promotion, campaign management, and marketing communication skills.

Graduates can progress to roles like Digital Marketing Manager, SEO Consultant, Performance Marketing Specialist, Social Media Strategist, Marketing Analyst, or start their own digital marketing agency and online business services with experience and advanced certifications.

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A 50% fee concession is applicable on all certification up to 25th August 2026.

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