Description

Course Name: Professional Diploma in Marketing Analytics

Global Occupational Skill Standard – GOSS ID: GOSS/PD-DME-MA-083

Eligibility: 10th or equivalent

Language Type: English

Course Type: Self-Paced Online Learning

Objective: The Professional Diploma in Marketing Analytics aims to develop professionals with the ability to collect, analyze, and interpret marketing data for effective decision-making. The course focuses on data analysis techniques, consumer insights, market research, digital analytics, campaign performance measurement, and analytical tools. It enables learners to understand customer behavior, optimize marketing strategies, evaluate business performance, and use data-driven approaches to improve marketing outcomes.

Duration: 6 Months / 370 Hours

Steps to become a GSDCI Certified Professional:

Step 1: Select your Course you want to pursue.

Step 2: Click on get Enroll Now tab, new pop up window will open.

Step 3: Click on pay Course fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay course fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the Digital(PDF) copy of your Diploma & Marksheet will be sent to your registered email ID within 7 days.

Course Modules:

GSDCI Online Assessment Detail:

• Duration- 120 minutes.
• Number of Questions- 60.
• Number of Questions from each module: 10.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 600, Passing Marks Above 40%.
• There is no negative marking in any module.

How Students will be Graded:
S.No.	Marks	Grade
1	91-100	O (Outstanding)
2	81-90	A+ (Excellent)
3	71-80	A (Very Good)
4	61-70	B (Good)
5	51-60	C (Average)
6	41-50	P (Pass)
7	0-40	F (Fail)

Benefits of the Professional Diploma

1. Globally Recognized Professional Diploma – Earn a professionally designed diploma that enhances your profile and demonstrates industry-relevant knowledge. Widely valued by employers, organizations, and institutions across multiple sectors.

2. Quality Learning with ISO-Certified Standards – Our training programs are developed under ISO-certified quality management practices, ensuring a structured, consistent, and high-quality learning experience.

3. Enhanced Career Opportunities – Strengthen your resume, improve your professional skills, and increase your potential for employment, career advancement, and new job opportunities.

4. Issued by a Non-Profit Skill Development Organization – The diploma is awarded by a mission-driven organization dedicated to promoting skill development, vocational education, and lifelong learning.

5. Comprehensive Learning Resources – Access quality study materials, e-books, practice assessments, mock tests, and learner support to help you successfully complete the program.

6. Secure Online Verification – Every diploma and marksheet is issued with a unique Enrolment ID and QR Code, enabling employers, institutions, and other stakeholders to instantly verify the authenticity of your credential online.

7. Lifetime Validity – The Professional Diploma is issued with lifetime validity and does not require periodic renewal, allowing you to showcase your achievement throughout your career.

8. Flexible Self-Paced Learning – Learn anytime and anywhere at your own pace, making it easy to balance your studies with work, business, or personal commitments.

9. Industry-Relevant Curriculum – The curriculum is designed to focus on practical knowledge, current industry trends, and real-world applications to improve workplace readiness.

10. Skill-Based Professional Qualification – Demonstrates your commitment to continuous professional development and validates your practical knowledge and skills in the subject area.

Job Opportunities after Professional Diploma in Marketing Analytics

Graduates of this program develop skills in marketing data analysis, customer insights, digital analytics, campaign measurement, consumer behavior, data visualization, and performance tracking, preparing them for careers in marketing, analytics, business intelligence, and digital transformation sectors.

Key Career Options: Marketing Analyst, Digital Marketing Analyst, Business Analyst, Customer Insights Analyst, Data Analyst, Market Research Analyst, Performance Marketing Analyst, CRM Analyst, Marketing Intelligence Executive, SEO Analytics Specialist, Campaign Analyst, Business Intelligence Associate, Marketing Consultant.

Salary Range (India):
Entry-level: ₹3–6 LPA
Mid-level: ₹6–12 LPA
Senior-level: ₹12–20+ LPA

Industries Hiring Graduates: Marketing Agencies, IT Companies, E-commerce Platforms, Banking & Finance, Retail & FMCG, Healthcare, EdTech, Media & Entertainment, Consulting Firms, Startups, and Corporate Marketing Departments.

Skills Developed: Marketing analytics, data interpretation, customer behavior analysis, campaign performance tracking, Excel and analytics tools, data visualization, market research, digital metrics, reporting, and data-driven decision-making.

Graduates can progress to roles such as Marketing Analytics Manager, Business Intelligence Specialist, Digital Strategy Consultant, or build careers in data-driven marketing and analytics consulting with experience and advanced certifications.