Description

Course Name: Professional Diploma in Performance Marketing

Global Occupational Skill Standard – GOSS ID: GOSS/PD-DME-PM-076

Eligibility: 10th or equivalent

Language Type: English

Course Type: Self-Paced Online Learning

Objective: The Professional Diploma in Performance Marketing is to develop skilled professionals with practical knowledge of digital advertising, campaign optimization, conversion tracking, data analytics, and performance-based marketing strategies. The course aims to enable learners to plan, execute, monitor, and optimize marketing campaigns across digital platforms to achieve measurable business results. It prepares students to improve customer acquisition, maximize return on investment (ROI), and drive growth through data-driven marketing techniques.

Duration: 6 Months / 370 Hours

Steps to become a GSDCI Certified Professional:

Step 1: Select your Course you want to pursue.

Step 2: Click on get Enroll Now tab, new pop up window will open.

Step 3: Click on pay Course fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay course fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the Digital(PDF) copy of your Diploma & Marksheet will be sent to your registered email ID within 7 days.

Course Modules:

Module 1: Fundamentals of Performance Marketing: Introduction to Performance Marketing, Evolution of Performance-Based Advertising, Performance Marketing Concepts and Terminology, Digital Marketing Funnel, Customer Acquisition Strategies, Performance Marketing Channels, Key Performance Indicators (KPIs), Conversion-Based Marketing, Performance Marketing Tools and Platforms, Career Opportunities in Performance Marketing.

Module 2: Paid Advertising and Campaign Management: Introduction to Paid Media Advertising, Search Engine Advertising, Social Media Advertising, Display Advertising Campaigns, Campaign Planning and Objectives, Audience Targeting Strategies, Ad Copy and Creative Development, Budget Allocation and Bidding Strategies, Campaign Setup and Management, Paid Advertising Best Practices.

Module 3: Conversion Optimization and Growth Strategies: Conversion Rate Optimization (CRO), Landing Page Optimization, User Experience Improvement, Sales Funnel Optimization, Lead Generation Techniques, Customer Journey Mapping, A/B Testing Strategies, Call-to-Action Optimization, Customer Retention Strategies, Growth Marketing Techniques.

Module 4: Data Analytics and Performance Measurement: Introduction to Marketing Analytics, Web Analytics Fundamentals, Campaign Tracking and Measurement, Google Analytics Concepts, Conversion Tracking Setup, Attribution Models, Performance Reports and Dashboards, Return on Investment (ROI) Analysis, Data-Driven Decision Making, Performance Optimization Techniques.

Module 5: Affiliate Marketing and Advanced Performance Channels: Introduction to Affiliate Marketing, Affiliate Network Management, Influencer Performance Marketing, Email Performance Campaigns, Mobile Marketing Strategies, E-Commerce Performance Marketing, Remarketing and Retargeting, Marketing Automation Tools, Artificial Intelligence in Performance Marketing, Advanced Growth Strategies.

Module 6: Professional Performance Marketing Practices and Project Work: Performance Marketing Strategy Development, Media Planning and Buying, Client Campaign Management, Marketing Budget Management, Industry Case Studies, Real-Time Campaign Execution, Performance Marketing Tools, Portfolio Development, Emerging Digital Advertising Trends, Final Performance Marketing Project.

GSDCI Online Assessment Detail:

• Duration- 120 minutes.
• Number of Questions- 60.
• Number of Questions from each module: 10.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 600, Passing Marks Above 40%.
• There is no negative marking in any module.

Benefits of the Professional Diploma

1. Globally Recognized Professional Diploma – Earn a professionally designed diploma that enhances your profile and demonstrates industry-relevant knowledge. Widely valued by employers, organizations, and institutions across multiple sectors.

2. Quality Learning with ISO-Certified Standards – Our training programs are developed under ISO-certified quality management practices, ensuring a structured, consistent, and high-quality learning experience.

3. Enhanced Career Opportunities – Strengthen your resume, improve your professional skills, and increase your potential for employment, career advancement, and new job opportunities.

4. Issued by a Non-Profit Skill Development Organization – The diploma is awarded by a mission-driven organization dedicated to promoting skill development, vocational education, and lifelong learning.

5. Comprehensive Learning Resources – Access quality study materials, e-books, practice assessments, mock tests, and learner support to help you successfully complete the program.

6. Secure Online Verification – Every diploma and marksheet is issued with a unique Enrolment ID and QR Code, enabling employers, institutions, and other stakeholders to instantly verify the authenticity of your credential online.

7. Lifetime Validity – The Professional Diploma is issued with lifetime validity and does not require periodic renewal, allowing you to showcase your achievement throughout your career.

8. Flexible Self-Paced Learning – Learn anytime and anywhere at your own pace, making it easy to balance your studies with work, business, or personal commitments.

9. Industry-Relevant Curriculum – The curriculum is designed to focus on practical knowledge, current industry trends, and real-world applications to improve workplace readiness.

10. Skill-Based Professional Qualification – Demonstrates your commitment to continuous professional development and validates your practical knowledge and skills in the subject area.

Job Opportunities after Professional Diploma in Performance Marketing

Graduates gain skills in digital advertising, campaign optimization, paid media strategies, conversion tracking, analytics, audience targeting, and revenue-focused marketing techniques, preparing them for careers in performance-driven digital marketing sectors.

Key Career Options: Performance Marketing Executive, Performance Marketing Specialist, Paid Media Analyst, Digital Advertising Specialist, PPC Specialist, Growth Marketing Executive, Campaign Manager, Marketing Analytics Associate, Freelance Performance Marketing Consultant.

Salary Range (India):
Entry-level: ₹3–6 LPA
Mid-level: ₹6–12 LPA
Senior-level: ₹12–20+ LPA

Industries Hiring Graduates: Digital Marketing Agencies, E-commerce Platforms, IT Companies, Advertising Firms, Startups, FinTech Organizations, EdTech Companies, Healthcare Businesses, Retail Brands, and Corporate Marketing Departments.

Skills Developed: Performance marketing strategies, paid advertising platforms, campaign optimization, audience targeting, conversion tracking, marketing analytics, ROI analysis, A/B testing, funnel optimization, reporting, and data-driven decision-making skills.

Graduates can progress to roles like Performance Marketing Manager, Growth Marketing Specialist, Digital Strategy Consultant, Paid Media Lead, Marketing Analytics Specialist, or start their own performance marketing agency and consulting services with experience and advanced certifications.