Description

Course Name: Certified Advertising and Public Relations Professional

Global Occupational Skill Standard – GOSS ID: GOSS/M/CAPRP/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Advertising and Public Relations Professional course aims to equip participants with comprehensive knowledge and practical skills essential for effective advertising and public relations management. The course covers fundamental concepts, strategic planning, campaign development, media relations, brand communication, crisis management, digital and social media marketing, and ethical considerations in the industry.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Foundations of Advertising and Public Relations: Introduction to Advertising and PR, History and Evolution, Key Concepts and Terminology, Types of Advertising, Role of PR in Business, Ethics in Advertising and PR

Module 2: Advertising Strategy and Campaign Planning: Market Research and Consumer Behavior, Setting Objectives, Target Audience Analysis, Media Planning and Selection, Creative Strategy Development, Budgeting and Campaign Evaluation

Module 3: Creative Development and Content Creation: Principles of Effective Advertising Copywriting, Visual Communication and Design, Branding and Messaging, Digital Content Creation, Storytelling Techniques, Legal and Regulatory Considerations

Module 4: Public Relations Tools and Techniques: Media Relations and Press Release Writing, Crisis Communication Management, Event Planning and Management, Social Media for PR, Corporate Social Responsibility, Measurement and Evaluation of PR Campaigns

Module 5: Digital Advertising and New Media: Overview of Digital Advertising Platforms, Search Engine Marketing (SEM) and SEO, Social Media Advertising, Email Marketing Strategies, Programmatic Advertising, Data Analytics and Performance Metrics

Module 6: Professional Skills and Career Development: Client and Stakeholder Management, Negotiation and Persuasion Skills, Presentation and Communication Skills, Ethical Decision Making, Career Opportunities and Trends, Portfolio Building and Certification Preparation

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.