Description

Course Name: Certified Advertising Campaign Professional

Global Occupational Skill Standard – GOSS ID: GOSS/JPM/CACP/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Advertising Campaign Professional course is designed to equip participants with comprehensive knowledge and hands-on skills required to plan, execute, monitor, and optimize integrated advertising campaigns across traditional and digital platforms. The course aims to develop expertise in market research, audience segmentation, media planning, creative strategy development, budgeting, performance analytics, and campaign automation tools. 

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Introduction to Advertising and Campaign Planning: History and evolution of advertising, Types of advertising (ATL, BTL, digital), Understanding target audience and market segmentation, Advertising objectives and KPIs, Advertising campaign lifecycle, Basics of integrated marketing communication.

Module 2: Creative Strategy and Content Development: Crafting the campaign message and brand voice, Copywriting techniques and storytelling, Designing visual content and layout, Ad formats and creative variations, Role of emotions and psychology in advertising, Collaborating with creative teams and agencies.

Module 3: Media Planning and Buying: Types of media channels (TV, print, radio, digital, OOH), Media mix strategies, Budget allocation and media scheduling, Media buying process and negotiation, Tracking media performance, Evaluating cost-effectiveness (CPM, CPC, CPA).

Module 4: Digital Advertising Platforms and Tools: Advertising on Google Ads and YouTube, Social media advertising (Meta, LinkedIn, Twitter, TikTok), Display and programmatic ads, Retargeting and dynamic creatives, Ad management platforms and dashboards, A/B testing and ad optimization.

Module 5: Campaign Execution and Management: Timeline and workflow management, Coordination with clients, vendors, and internal teams, Legal and ethical considerations in advertising, Crisis handling and media response, Monitoring live campaigns, Feedback loops and quality control.

Module 6: Performance Measurement and Reporting: Key advertising metrics and analytics, Using tools like Google Analytics and Meta Business Suite, ROI and ROAS calculation, Post-campaign analysis and reporting, Creating dashboards and client presentations, Learning from campaign results and future planning.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.