Description

Course Name: Certified Advertising & PR Professional

Global Occupational Skill Standard – GOSS ID: GOSS/M/CAPRP/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Advertising & PR Professional course is designed to equip professionals with strategic, creative, and communication skills necessary to plan, execute, and manage effective advertising and public relations campaigns. The course covers the principles of advertising, media planning and buying, branding, copywriting, digital and traditional ad formats, PR strategy, media relations, crisis communication, and reputation management.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Introduction to Advertising and Public Relations: Role and importance of advertising and PR in business, Differences and integration between advertising and PR, Evolution of media and communication channels, Understanding target audience and market segmentation, Advertising and PR campaign lifecycle, Ethics and legal considerations in advertising and PR.

Module 2: Advertising Strategy and Media Planning: Setting advertising objectives and KPIs, Crafting brand positioning and messaging, Media mix selection (print, TV, radio, digital), Media planning and buying process, Budgeting and ROI in advertising, Role of agencies and in-house teams.

Module 3: Creative Development and Ad Production: Elements of a compelling ad (headline, copy, visuals), Storyboarding and concept development, Design principles for print and digital ads, Ad formats for different platforms, Working with creative teams and agencies, Approval and production timelines.

Module 4: Public Relations Strategy and Execution: Understanding media relations and journalist engagement, Writing press releases and media kits, Organizing press conferences and events, Crisis communication and reputation management, PR tools and software platforms, Managing internal and corporate communications.

Module 5: Digital Advertising and Online PR: Search engine and display advertising, Social media advertising and sponsored content, Influencer and affiliate marketing, Online reputation and brand monitoring, Email campaigns and press release distribution online, Integrated digital PR strategy.

Module 6: Analytics, Evaluation, and Campaign Management: Tracking advertising performance metrics (impressions, reach, CTR), PR impact measurement (media coverage, sentiment analysis), Tools for monitoring campaigns and media mentions, Post-campaign evaluation and reporting, Refining strategies based on analytics, Case studies and portfolio development.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.