Description

Course Name: Certified Customer Relationship Management Executive

Global Occupational Skill Standard – GOSS ID: GOSS/BS/CCRME/V1

Eligibility: 10+2 (Higher Secondary) or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Customer Relationship Management Executive course aims to equip professionals with the knowledge and skills required to design, implement, and manage effective CRM strategies that enhance customer engagement, loyalty, and satisfaction. The course covers CRM fundamentals, customer lifecycle management, data analysis, segmentation, personalization techniques, and CRM software tools. 

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Introduction to Customer Relationship Management (CRM): Definition and Importance of CRM, Types of CRM (Operational, Analytical, Collaborative), CRM Lifecycle and Processes, Role of CRM in Business Strategy, Customer Segmentation, CRM Terminology and Concepts.

Module 2: CRM Technologies and Tools: Overview of Popular CRM Software (Salesforce, HubSpot, Zoho), Features and Functionalities of CRM Systems, Data Management and Integration, Mobile CRM, Cloud-Based CRM Solutions, CRM Implementation Challenges.

Module 3: Customer Data Management: Data Collection Methods, Customer Data Privacy and Security, Data Cleansing and Maintenance, Customer Profiling and Behavior Analysis, Use of Big Data in CRM, Data-Driven Decision Making.

Module 4: Customer Engagement and Communication: Multichannel Customer Interaction, Personalization Techniques, Customer Journey Mapping, Customer Feedback and Surveys, Handling Complaints and Conflict Resolution, Building Customer Loyalty.

Module 5: Sales and Marketing Alignment: Lead Management and Nurturing, Sales Funnel Optimization, Marketing Automation, Campaign Management, Cross-Selling and Up-Selling Strategies, Measuring Sales and Marketing Effectiveness.

Module 6: Performance Measurement and Continuous Improvement: CRM Metrics and KPIs, Customer Lifetime Value (CLV), Customer Satisfaction (CSAT) and Net Promoter Score (NPS), Reporting and Dashboards, Continuous Improvement Strategies, Future Trends in CRM.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.