Description

Course Name: Certified Customer Relationship Management & Strategy Professional

Global Occupational Skill Standard – GOSS ID: GOSS/M/CCRMSP/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Customer Relationship Management (CRM) & Strategy Professional course is designed to develop professionals with strategic and practical expertise in managing customer relationships, improving customer experience, and driving loyalty and long-term value. The course covers core areas such as CRM strategy development, customer lifecycle management, segmentation, customer journey mapping, personalization tactics, data-driven decision making, CRM software (like Salesforce, Zoho, HubSpot), and performance analytics.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Introduction to CRM and Strategic Importance: Definition and objectives of CRM, Evolution of customer relationship management, Importance of CRM in business strategy, Types of CRM systems (Operational, Analytical, Collaborative), Role of CRM in customer lifecycle management, CRM trends and future outlook.

Module 2: Customer Segmentation and Targeting: Understanding customer segmentation principles, Methods of segmentation (demographic, behavioral, psychographic), Identifying high-value customer segments, Customizing offerings based on segment needs, Tools and techniques for customer profiling, Building buyer personas.

Module 3: CRM Systems and Technology: Overview of popular CRM platforms (Salesforce, Zoho, HubSpot), CRM system architecture and features, Data management and integration in CRM, Mobile and cloud-based CRM applications, CRM implementation best practices, Security and privacy in CRM systems.

Module 4: Customer Experience and Engagement Strategy: Designing customer experience strategies, Omnichannel customer engagement, Role of personalization in CRM, Mapping and enhancing customer journey, Customer feedback systems and VOC (Voice of Customer), Loyalty programs and relationship marketing.

Module 5: Data-Driven CRM and Performance Metrics: Customer data collection and analysis, Key CRM metrics (CLV, churn rate, retention rate), Dashboards and reporting tools, Predictive analytics in CRM, Real-time data utilization for decision-making, Measuring CRM ROI and success.

Module 6: Strategic CRM Implementation and Change Management: Aligning CRM with organizational goals, Steps in developing a CRM strategy, Stakeholder involvement and communication, Managing change and adoption challenges, Training and support systems, Continuous improvement and CRM evolution.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.