Description

Course Name: Certified Digital Advertising Professional

Global Occupational Skill Standard – GOSS ID: GOSS/JPM/CDAP/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Digital Advertising Professional course aims to provide participants with in-depth knowledge and practical expertise in creating, managing, and optimizing digital advertising campaigns across multiple online platforms such as Google Ads, Facebook, Instagram, YouTube, LinkedIn, and programmatic networks. The course focuses on mastering audience targeting, ad creatives, bidding strategies, campaign performance tracking, A/B testing, retargeting, and conversion optimization. 

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Fundamentals of Digital Advertising: Overview of digital marketing landscape, Key differences between traditional and digital advertising, Understanding paid, owned, and earned media, Types of digital ads (search, display, video, native, etc.), Introduction to customer journey and digital funnels, Setting SMART objectives for digital campaigns.

Module 2: Search Engine Advertising (Google Ads): Introduction to search engine marketing (SEM), Keyword research and match types, Creating search ad campaigns and ad groups, Writing effective ad copy and extensions, Bidding strategies and quality score, Monitoring and optimizing search campaigns.

Module 3: Social Media Advertising: Ad formats and objectives on Facebook, Instagram, LinkedIn, Twitter, and TikTok, Creating and targeting custom and lookalike audiences, Designing high-performing creatives and copy, Budgeting and scheduling for social media ads, Tracking conversions and campaign metrics, Split testing and retargeting strategies.

Module 4: Display and Video Advertising: Understanding Google Display Network (GDN) and programmatic buying, Types of display ads (banner, rich media, native), YouTube ads and video formats (in-stream, bumper, discovery), Audience targeting and placements, Creative best practices for display/video, Measuring viewability, engagement, and conversions.

Module 5: Tracking, Analytics and Conversion Optimization: Setting up conversion tracking with Google Tag Manager, Introduction to Google Analytics and GA4, Interpreting reports and user behavior flow, Funnel analysis and drop-off points, A/B testing landing pages and creatives, Optimizing campaigns for better ROI and ROAS.

Module 6: Strategy, Compliance and Campaign Management: Developing a full-funnel digital advertising strategy, Ad policies and compliance (Google, Meta, GDPR), Managing ad budgets and timelines, Coordinating cross-platform campaigns, Reporting performance to stakeholders, Staying updated with trends and algorithm changes.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.