Description

Course Name: Certified Marketing Data Analyst

Global Occupational Skill Standard – GOSS ID: GOSS/BS/CMDA/V1

Eligibility: 10+2 (Higher Secondary) or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Marketing Data Analyst (CMDA) course is designed to equip professionals with the analytical skills and tools needed to collect, interpret, and apply marketing data to drive strategic decisions. The course covers key areas such as customer segmentation, marketing performance metrics, campaign analysis, digital analytics, attribution modeling, A/B testing, and the use of tools like Google Analytics, Excel, SQL, and data visualization platforms (e.g., Tableau, Power BI). 

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Introduction to Marketing Data Analytics: Role and Responsibilities of a Marketing Data Analyst, Overview of Data-Driven Marketing, Types and Sources of Marketing Data, Importance of Data in Customer-Centric Strategies, Key Marketing Metrics and KPIs, Data Ethics and Privacy in Marketing Analytics.

Module 2: Data Collection and Management: Collecting Data from Digital and Traditional Channels, CRM and Marketing Automation Systems, Data Cleaning and Validation Techniques, Structuring and Organizing Marketing Data, Data Integration Across Platforms, Ensuring Data Quality and Compliance.

Module 3: Analytical Tools and Techniques: Using Excel, SQL, Python, or R for Marketing Analysis, Descriptive and Diagnostic Analytics, Segmentation and Clustering Techniques, A/B Testing and Experiment Design, Predictive Modeling for Customer Behavior, Introduction to Machine Learning in Marketing.

Module 4: Customer and Market Analysis: Customer Segmentation and Profiling, Lifetime Value and Churn Analysis, Customer Journey and Touchpoint Mapping, Attribution Modeling and Conversion Analysis, Market Trends and Competitor Intelligence, Sentiment and Social Media Analysis.

Module 5: Campaign and Channel Performance Analytics: Measuring ROI of Marketing Campaigns, Channel Effectiveness (Email, SEO, SEM, Social Media), Multichannel and Omnichannel Attribution, Media Mix Modeling, Real-Time Dashboards and Reporting, Optimizing Campaigns Based on Data Insights.

Module 6: Data Visualization and Strategic Communication: Principles of Effective Data Visualization, Creating Marketing Dashboards with BI Tools (Power BI, Tableau), Presenting Data to Marketing and Executive Teams, Storytelling with Data, Aligning Analytics with Business Goals, Case Studies and Best Practices in Marketing Analytics.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.