Description

Course Name: Certified Marketing Executive

Global Occupational Skill Standard – GOSS ID: GOSS/BS/CME/V1

Eligibility: 10+2 (Higher Secondary) or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Marketing Executive course is designed to equip professionals with comprehensive knowledge and practical skills to plan, execute, and manage effective marketing strategies. The course covers core marketing principles including market research, consumer behavior, branding, digital marketing, advertising, content creation, and campaign management.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Fundamentals of Marketing: Introduction to Marketing Concepts, Marketing Mix (4Ps), Market Segmentation, Targeting and Positioning, Consumer Behavior, Marketing Environment Analysis.

Module 2: Marketing Research and Analysis: Types of Marketing Research, Data Collection Methods, Qualitative and Quantitative Research Techniques, Analyzing Market Data, Competitor Analysis, Using Research for Decision Making.

Module 3: Digital Marketing Basics: Overview of Digital Marketing Channels, Search Engine Optimization (SEO) Fundamentals, Social Media Marketing, Email Marketing, Content Marketing, Introduction to Pay-Per-Click (PPC) Advertising.

Module 4: Branding and Advertising: Brand Development and Management, Creating Effective Advertising Campaigns, Media Planning and Buying, Advertising Copywriting, Measuring Advertising Effectiveness, Public Relations Fundamentals.

Module 5: Sales and Distribution: Sales Techniques and Strategies, Distribution Channels and Logistics, Retail Marketing, Trade Promotions, Customer Relationship Management (CRM), Sales Forecasting.

Module 6: Marketing Planning and Strategy: Developing a Marketing Plan, Setting Marketing Objectives, Budgeting and Resource Allocation, Marketing Metrics and KPIs, Marketing Strategy Implementation, Evaluating Marketing Performance.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.