Description

Course Name: Certified Public Relations & Corporate Communications Professional

Global Occupational Skill Standard – GOSS ID: GOSS/JPM/CPRCCP/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective:The Certified Public Relations & Corporate Communications Professional course is to equip participants with comprehensive knowledge and practical skills in strategic communication, media relations, crisis management, reputation building, and stakeholder engagement. The course aims to develop professionals who can design and implement effective public relations campaigns that align with organizational goals and enhance corporate image.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Foundations of Public Relations: Introduction to Public Relations, History and Evolution of PR, Key Concepts and Principles, Types of Public Relations, Role of PR in Organizations, Ethics and Legal Considerations in PR

Module 2: Corporate Communications Strategy: Corporate Identity and Image, Communication Models and Theories, Developing Communication Plans, Stakeholder Analysis and Engagement, Crisis Communication Management, Internal Communications Strategies

Module 3: Media Relations and Press Management: Building Media Relationships, Writing Press Releases and Media Kits, Handling Media Interviews, Media Monitoring and Analysis, Social Media and Digital PR, Managing Press Conferences and Events

Module 4: Content Creation and Messaging: Crafting Key Messages, Storytelling Techniques in PR, Content Writing for Different Platforms, Visual Communication and Design Basics, Speech Writing and Presentation Skills, Measuring Message Effectiveness

Module 5: Reputation and Brand Management: Understanding Corporate Reputation, Brand Positioning and Messaging, Reputation Risk Management, Corporate Social Responsibility (CSR) Communication, Employee Advocacy and Brand Ambassadors, Monitoring and Managing Online Reputation

Module 6: Research, Measurement, and Evaluation: PR Research Methods, Setting Objectives and KPIs, Tools for Measuring PR Effectiveness, Media Analytics and Reporting, Evaluating Campaign Impact, Continuous Improvement and Feedback Mechanisms

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.