Description

Course Name: Certified Strategic Marketing Analyst

Global Occupational Skill Standard – GOSS ID: GOSS/BS/CSMA/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Strategic Marketing Analyst course is designed to equip participants with the knowledge and skills to analyze market trends, consumer behavior, and competitive dynamics to support strategic marketing decisions. The course covers market research methodologies, data analysis, marketing metrics, segmentation, positioning, branding, digital marketing analytics, and marketing strategy development.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Fundamentals of Strategic Marketing: Principles of marketing, Marketing strategy frameworks, Market segmentation and targeting, Positioning and value proposition, Marketing mix (4Ps/7Ps), Case studies of successful marketing strategies

Module 2: Market Research and Analysis: Market research methods and techniques, Data collection and survey design, Consumer behavior analysis, Competitor analysis, Trend analysis and forecasting, Data interpretation and insights generation

Module 3: Marketing Strategy Formulation: Strategic marketing planning, Setting marketing objectives and KPIs, SWOT and PESTEL analysis, Developing marketing campaigns, Integrated marketing communications, Resource allocation and budgeting

Module 4: Digital Marketing and Analytics: Digital marketing channels (SEO, SEM, social media, email), Marketing automation tools, Web and social media analytics, Customer journey mapping, Conversion rate optimization, ROI measurement for digital campaigns

Module 5: Branding and Customer Relationship Management: Brand strategy and positioning, Brand equity measurement, Customer relationship management (CRM) systems, Customer experience and loyalty programs, Personalization and engagement strategies, Reputation and crisis management

Module 6: Performance Measurement and Strategic Innovation: Marketing performance metrics and dashboards, Marketing analytics and reporting, Continuous improvement in marketing processes, Innovation in marketing strategies, Emerging trends and technologies, Strategic decision-making based on data insights

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.