Description

Course Name: Certified Market Research Professional

Global Occupational Skill Standard – GOSS ID: GOSS/M/CMRP/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The objective of the Certified Market Research Professional course is to equip participants with the expertise to plan, execute, and manage comprehensive market research projects. The course covers research design, data collection methods, qualitative and quantitative analysis, survey development, statistical tools, consumer behavior, and reporting insights to stakeholders. 

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Introduction to Market Research: Overview of market research and its importance, Types of market research (qualitative and quantitative), Role and responsibilities of a market research manager, Research ethics and compliance, Understanding research objectives, Research design fundamentals.

Module 2: Research Methodologies and Techniques: Qualitative research methods (focus groups, interviews), Quantitative research methods (surveys, experiments), Sampling techniques and sample size determination, Data collection methods and tools, Questionnaire design and testing, Secondary data analysis.

Module 3: Data Analysis and Interpretation: Data cleaning and preparation, Statistical analysis techniques, Use of software tools (SPSS, SAS, Excel), Data visualization and reporting, Interpreting research findings, Making data-driven decisions.

Module 4: Market Research Planning and Management: Project planning and timeline management, Budgeting and resource allocation, Vendor and stakeholder management, Quality control and assurance, Managing research teams, Risk management in research projects.

Module 5: Applied Market Research: Consumer behavior research, Product and concept testing, Brand equity and customer satisfaction studies, Competitive analysis, Pricing research, Market segmentation and targeting.

Module 6: Reporting and Presentation Skills: Effective report writing, Visual presentation techniques, Storytelling with data, Client communication and presentations, Handling feedback and revisions, Ethical considerations in presenting research.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.