Description

Course Name: Certified Marketing Analytics Professional

Global Occupational Skill Standard – GOSS ID: GOSS/M/CMAP/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Marketing Analytics Professional course is designed to equip professionals with the analytical tools, strategic insights, and technical skills required to make data-driven marketing decisions. The course aims to build proficiency in collecting, analyzing, interpreting, and applying marketing data using advanced statistical methods, data visualization tools, and marketing analytics platforms.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Fundamentals of Marketing Analytics: Marketing analytics overview and scope, Role of analytics in modern marketing strategy, Understanding marketing data sources, Customer journey and marketing funnel analysis, Key performance indicators (KPIs) in marketing, Ethical considerations and data privacy in analytics.

Module 2: Data Collection and Management: Types of marketing data (first-party, second-party, third-party), Data collection tools and platforms (CRM, web analytics, surveys), Data cleaning and preprocessing techniques, Data integration from multiple channels, Basics of database management (SQL and NoSQL), Data governance and quality control.

Module 3: Descriptive and Diagnostic Analytics: Descriptive statistics and marketing insights, Customer segmentation and profiling, Cohort and RFM analysis, Funnel and conversion rate analysis, Root cause analysis of campaign performance, Marketing dashboards and reporting tools.

Module 4: Predictive Analytics and Modeling: Introduction to predictive modeling in marketing, Regression analysis for sales and lead forecasting, Customer lifetime value (CLV) prediction, Churn prediction models, Uplift and response modeling, Tools for predictive analytics (Python, R, Excel).

Module 5: Digital Marketing Analytics: Web traffic and behavior analysis (Google Analytics), Social media analytics and sentiment analysis, Email and content marketing metrics, Search engine and ad performance analytics (SEO/SEM), Attribution modeling and multi-channel funnels, Real-time analytics and A/B testing.

Module 6: Marketing Strategy and Business Decision-Making: Data-driven decision making in marketing, Budget allocation and ROI optimization, Pricing and promotional analytics, Product performance and lifecycle analytics, Campaign planning and simulation using analytics, Presenting insights and storytelling with data.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.