Description

Course Name: Certified Marketing Professional

Global Occupational Skill Standard – GOSS ID: GOSS/M/CMP/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Marketing Professional (CMP) course aims to develop strategic, analytical, and creative skills necessary to plan, execute, and manage effective marketing initiatives. The program focuses on key areas such as market research, consumer behavior analysis, brand management, product development, digital marketing, advertising strategies, and marketing analytics.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Marketing Management Foundations: Principles of Marketing, Marketing Environment Analysis, Consumer & Business Buyer Behaviour, Market Segmentation Targeting Positioning (STP), Marketing Mix Overview, Role & Responsibilities of a Marketing Manager

Module 2: Marketing Research & Insights: Types of Marketing Research, Data Collection Methods, Qualitative & Quantitative Research Techniques, Competitor & Industry Analysis, Customer Insight Development, Interpreting and Reporting Research Findings

Module 3: Product & Brand Management: New Product Development Process, Product Life Cycle Strategies, Branding Concepts & Strategy, Packaging and Labeling Decisions, Brand Positioning & Repositioning, Brand Equity Measurement

Module 4: Marketing Communications & Promotion: Integrated Marketing Communications (IMC), Advertising Planning & Media Strategy, Public Relations & Corporate Communication, Sales Promotion Techniques, Event & Experiential Marketing, Digital Content Strategy

Module 5: Digital Marketing & Analytics: Social Media Marketing, SEO & SEM Basics, Email & Mobile Marketing, Web Analytics and KPIs, Marketing Automation Tools, Online Customer Journey Optimization

Module 6: Marketing Strategy & Planning: Strategic Marketing Planning Process, Competitive Strategy Formulation, Pricing Strategies and Approaches, Channel & Distribution Management, Marketing Budgeting & ROI Analysis, Ethical & Legal Issues in Marketing Management

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.