Description

Course Name: Certified Retail Marketing Professional

Global Occupational Skill Standard – GOSS ID: GOSS/M/CRMP/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Retail Marketing Professional course is designed to equip professionals with the strategic and practical skills necessary to lead and manage marketing functions in a dynamic retail environment. This program provides an in-depth understanding of consumer behavior, retail branding, digital and in-store promotions, merchandise planning, pricing strategies, and customer experience management.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Introduction to Retail Marketing: Definition and scope of retail marketing, Evolution and types of retail formats, Role of retail in the marketing mix, Understanding the retail environment, Key retail marketing terminologies, Trends and challenges in modern retail.

Module 2: Consumer Behavior in Retail: Understanding retail consumer behavior, Customer journey and decision-making process, Factors influencing retail buying behavior, Customer segmentation and targeting, In-store vs. online consumer behavior, Building customer loyalty in retail.

Module 3: Retail Branding and Positioning: Retail brand strategy and development, Store image and brand perception, Positioning strategies for retail formats, Private label vs. national brand strategies, Role of sensory branding in retail, Branding across multiple retail channels.

Module 4: Retail Promotion and Advertising: Retail advertising channels and tools, In-store promotions and visual merchandising, Event-based marketing and seasonal campaigns, Loyalty programs and CRM tools, Use of influencers and social media in retail, Measuring promotion effectiveness.

Module 5: Digital Retail and Omnichannel Marketing: E-commerce and mobile commerce strategies, Social media and content marketing in retail, SEO and paid digital campaigns for retailers, Omnichannel integration and customer experience, Use of data and analytics in digital retail, Personalization and AI in retail marketing.

Module 6: Retail Strategy and Performance Measurement: Retail marketing planning and budgeting, Sales forecasting and merchandising decisions, Retail pricing strategies and markups, KPIs for retail performance analysis, Competitor benchmarking and market positioning, Future of retail: innovations and sustainability strategies.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.