Description

Course Name: Certificate in Banking Sales, Customer Relations and Financial Products

Global Occupational Skill Standard – GOSS ID: GOSS/BAF/CBSCRFP/V1

Eligibility: 10+2 (Higher Secondary) or Equivalent

Duration: Three Months.

Objective: The Certificate in Banking Sales, Customer Relations and Financial Products course is designed to equip participants with the knowledge and skills necessary to lead and manage sales teams within the banking sector effectively. The course focuses on sales strategy development, performance management, customer relationship management, and cross-selling of banking products and services

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, you will be redirected to payment gateway, pay fee by any available options like Card (Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Foundations of Banking Sales Management: Overview of banking industry structure and trends, Role and responsibilities of a Sales Manager in a bank, Understanding customer segments in banking (retail, corporate, SME, HNI), Sales targets, KPIs and performance measurement in bank branches, Banking products and services portfolio (deposits, loans, cards, wealth), Ethical sales practices and regulatory environment

Module 2: Sales Strategy, Planning & Execution: Developing sales strategy aligned with bank goals and market dynamics, Market segmentation, targeting and positioning for banking services, Branch network vs channel sales strategy (digital, retail, corporate), Annual sales planning, territory management and quota setting, Sales execution: prospecting, lead generation, pipeline management, Monitoring, review and corrective actions for sales performance

Module 3: Banking Products & Solutions for Sales: In‑depth understanding of deposit products (savings, current, term), Lending products (home loans, personal loans, business loans, credit cards), Investment & wealth management solutions (mutual funds, bonds, insurance), Transaction banking, trade finance and corporate banking solutions, Digital banking, fintech‑enabled products and services and cross‑sell strategies, Pricing, profitability, risk and compliance considerations in product sale

Module 4: Team Leadership, Coaching & Sales Force Management: Building and leading a high‑performing sales team in banking, Recruitment, onboarding, training and development of sales staff, Coaching, mentoring and performance improvement strategies, Motivating, incentivising and retaining banking sales staff, Sales meetings, communication and culture building in the branch/channel, Conflict resolution, change management and branching sales evolution

Module 5: Customer Relationship Management & Cross‑selling: Understanding customer lifecycle and journey in banking, Customer needs analysis, profiling and segmentation, Relationship management techniques for long‑term customer value, Cross‑selling and up‑selling strategies in banking context, Handling objections, complaints and building trust in financial services, Using CRM systems, data analytics and customer insights to drive sales growth

Module 6: Risk, Compliance, Technology & Future Trends in Banking Sales: Regulatory compliance, risk management, KYC/AML, fraud awareness in banking sales, Sales controls, audit, ethical standards and conduct for banking professionals, Digital transformation: digital channels, mobile banking, branchless banking, analytics in sales and lead management, Future trends in banking sales: fintech, open banking, embedded finance, sustainability and ESG in financial sales, Change readiness and innovation in banking sales.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.