Description

Course Name: Certified Advertising – Media Management Professional

Global Occupational Skill Standard – GOSS ID: GOSS/JPM/CAMMP/V1

Eligibility: Graduation or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective:The Certified Advertising – Media Management Professional course is to provide participants with a comprehensive understanding of media planning, buying, and management within the advertising ecosystem. The course covers key areas such as media strategy development, audience targeting, budgeting, media mix selection, digital and traditional media platforms, campaign tracking, analytics, and vendor negotiations.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Introduction to Advertising and Media Management: Definition and Scope of Advertising, Evolution of Advertising Industry, Types of Advertising (Print, Broadcast, Digital), Role of Media in Advertising, Overview of Media Management, Advertising and Media Ethics

Module 2: Media Planning and Strategy: Media Planning Process, Setting Media Objectives, Target Audience Analysis, Media Mix Selection, Media Scheduling Techniques, Budgeting and Cost Efficiency

Module 3: Media Buying and Negotiation: Understanding Media Buying, Rate Cards and Media Pricing, Negotiation Tactics with Media Vendors, Evaluating Media Proposals, Media Buying Platforms (Traditional and Programmatic), ROI in Media Buying

Module 4: Digital Media Management: Overview of Digital Advertising Platforms, SEO and SEM in Advertising, Social Media Campaign Management, Programmatic Advertising Basics, Performance Metrics and Analytics, Mobile and Video Advertising

Module 5: Media Research and Analytics: Importance of Media Research, Tools for Audience Measurement (Nielsen, BARC, etc.), Media Effectiveness Evaluation, Consumer Behavior Analysis, Media Monitoring Tools, Data Interpretation and Reporting

Module 6: Integrated Media Campaigns and Trends: Developing Integrated Media Campaigns, Case Studies of Successful Campaigns, Emerging Media Trends (AI, AR/VR, etc.), Legal and Regulatory Aspects, Crisis Management in Media, Future of Media Management

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.