Description

Course Name: Certified Integrated Marketing Communications (IMC) Professional

Global Occupational Skill Standard – GOSS ID: GOSS/M/CIMCP/V1

Eligibility: 10+2 (Higher Secondary) or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The objective of the Certified Integrated Marketing Communications (IMC) Professional course is to equip participants with the skills and knowledge to develop, implement, and manage integrated marketing strategies that unify messaging across advertising, public relations, digital media, sales promotion, and direct marketing. The course covers brand management, consumer behavior, media planning, content creation, campaign analysis, and cross-channel coordination.

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Fundamentals of Integrated Marketing Communications: Definition and importance of IMC, Components of IMC, Role of IMC in brand building, Communication models and theories, Consumer behavior insights, Ethical considerations in marketing communications.

Module 2: Marketing Communication Planning and Strategy: Developing IMC plans, Setting communication objectives, Target audience segmentation and profiling, Positioning and messaging strategies, Budgeting and resource allocation, Competitive analysis and market research.

Module 3: Advertising and Media Planning: Types of advertising (traditional and digital), Media planning and buying, Creative development process, Message design and copywriting, Measuring advertising effectiveness, Emerging trends in advertising.

Module 4: Public Relations and Sales Promotion: Role of public relations in IMC, Media relations and press releases, Crisis communication management, Sales promotion techniques and tools, Event marketing and sponsorships, Measuring PR and promotion outcomes.

Module 5: Digital Marketing and Social Media Integration: Digital marketing channels overview, Social media strategy and management, Content marketing and storytelling, SEO and SEM fundamentals, Influencer marketing, Analytics and performance tracking.

Module 6: IMC Measurement and Evaluation: Setting KPIs and performance metrics, Data collection and analysis methods, ROI measurement of marketing campaigns, Customer feedback and market response, Continuous improvement through insights, Reporting and communication of results.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.