Description

Course Name: Certified Social Media Marketing Executive

Global Occupational Skill Standard – GOSS ID: GOSS/BS/CSMME/V1

Eligibility: 10+2 (Higher Secondary) or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective:The Certified Social Media Marketing Executive course is designed to provide learners with an in-depth understanding of social media platforms and how to leverage them for effective marketing and brand building. The course covers the strategic use of major social networks such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and more. Learners will gain skills in creating compelling content, managing social media campaigns, audience targeting, paid advertising, community engagement, and analyzing social media metrics to optimize performance. 

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Introduction to Social Media Marketing: Overview of Social Media Marketing, Importance and Benefits, Major Social Media Platforms, Social Media Marketing Terminology, Understanding Social Media Audiences, Setting Social Media Goals and Objectives.

Module 2: Content Creation and Strategy: Types of Social Media Content, Content Planning and Calendars, Creating Engaging Visual Content, Copywriting for Social Media, User-Generated Content, Content Curation Techniques.

Module 3: Social Media Platforms and Best Practices: Facebook Marketing Essentials, Instagram Marketing Strategies, LinkedIn for Business, Twitter Marketing Tactics, YouTube Channel Management, Emerging Platforms Overview (TikTok, Snapchat).

Module 4: Social Media Advertising: Introduction to Paid Social Media, Facebook and Instagram Ads, LinkedIn Ads, Twitter Ads, Budgeting and Bidding Strategies, Measuring Ad Performance.

Module 5: Community Management and Engagement: Building Online Communities, Managing Customer Interaction, Handling Negative Feedback and Crisis Management, Influencer Collaboration, Social Listening Tools, Encouraging User Engagement.

Module 6: Analytics, Reporting, and Trends: Social Media Metrics and KPIs, Using Analytics Tools (Facebook Insights, Instagram Analytics), Creating Social Media Reports, A/B Testing in Social Media, Latest Trends in Social Media Marketing, Future of Social Media Marketing.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.